40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Book Review: Marketing in the Age of Google


That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


page age and link decay (broken outbound links). Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO).

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age

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Has social media ushered in the Age of Disinformation?


Answers, one of them mockingly calling this world where everybody is an expert "the age of disinformation." Image by raider3_anime via Flickr. by Aaron Kim.

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What is Web Presence Optimization, and Why Should I Care?


As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Social Media Marketing Social PR Web Presence Optimization b2b marketing business strategy evolution of SEO Fox marketing in the age of Google online strategy Vanessa web presence optimization definition WPOWeb presence optimization (WPO) is the art and science of being found online.

It Might Be Time to Make Age One of Your Segmentation Criteria


Youngsters under 50 fall into either Generation PC or Generation Netscape , depending on whether they came of working age before or after the Web explosion. Not surprising then, when it comes to seeking information, Forbes detected some interesting age-related distinctions among senior managers …. Take a look at the approximate ages of senior managers among your customers and most promising prospects. If so, consider using age as one of your segmentation criteria.

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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

Five Ways B2B Marketers Can Get the Most from Facebook


Everyone knows that Facebook is a good way to reach young people, but did you know that the largest percentage of Facebook users are those in the age 45 – 54 category? FedEx shows its employees volunteering around the world for FedEx Cares Week 2011.

Are Journalists in the Misinformation Business?

Marketing Craftmanship

Can Journalists Survive the Internet Age? The larger question raised by the study is whether traditional journalism can survive the internet age.

Best Twitter Tips, Tools and Tactics of 2011


The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. The majority of twitter users are between the ages of 30 and 49.

How to Build the Ultimate Online Newsroom


Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. by TomPick and guest blogger Maria Verven.

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

But how do the leaders in marketing and advertising train their staff for marketing in this new age? Marketing has changed drastically since I started almost 18 years ago.

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Best Social Media Stats, Facts and Marketing Research of 2010


The title is a tad misleading; while younger Internet users (aged 18-33) are blogging somewhat less than in 2006 and gravitating to Facebook, there has been an uptick in blogging among those 33 and older, and blog readership is up among all age groups.

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Who Tweets? Survey Says Twitter Use Up More Than 60 Percent

Marketing Insider Group

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. Twitter use more than doubled in this age group from 8 to 19 percent while growing only slightly in 18-24 year olds.

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Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

Best Web Presence Optimization Guides and Tips of 2011


7 ways to make SMO work in the post-Google age by iMedia Connection. One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.

Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value

Tony Zambito

Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard approach.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. I'm hypothetically going to advertise to these people that live in the United States, over the age of 21, and current family status is that they are parents with children between the ages of 0 and 3 years old.

Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Brian Wallace shares a series of infographics showing information like social media use by country, the age distribution on various social networks, a timeline of social media sites, and uses for social media at various levels in the corporate hierarchy.

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500.

The Power Of Mobile To Transform B2B Marketing and Sales

Marketing Insider Group

The enterprise collaboration space was stagnant for ages until the large social networks took hold with consumers, and business tools like SocialText entered the scene.

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Is This The End Of Social Media?

Marketing Insider Group

Read on to hear an overview of thoughts from three respected minds in marketing as well as my own view… In Ad Age’s Do Campaign Failures Signal The End Of Social Media , Jonathan Salem Baskin ( @jonathansalem ) spent most of his 921 words signaling that indeed the end may be near.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Digital marketing trends in 2011.

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Help Our Client Choose a Home Page (Poll)

The Point

Any and all comments are welcome (include your age and city, if you feel comfortable doing so.) Your opinion is needed! One of our B2C clients, Elegant Clutter , is a boutique furniture and home accessories store in Danville, California.

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Fathom Ranks in Ad Age’s 25 Largest U.S. Search-Marketing Agencies


May 12, 2011 (Cleveland, OH) — Fathom Online Marketing has again made Advertising Age’s list of the largest U.S. The 2011 edition of the list marks the 5th straight year the company has appeared. Ad Age’s 2010 revenue figures (listed in thousands of dollars) were based on data “collected and/or adjusted in 2011.”

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. This event will help you learn tips on communicating to all ages while keeping on message and staying true to your brand. At the 2011 Sales 2.0

What’s So Funny About Social Media and Online Marketing? 2010 Edition


Yeah, it’s really tough to maintain coolness once one reaches middle-aged suburban fatherhood, so might as well listen to this rap and laugh about it. Clients Say the Funniest Things by Advertising Age.

Enterprise Social Media and Personal Branding


The transaction is more likely to be positive if the connection is appropriate based on geography, area of expertise, hobbies or other factors, possibly even age (e.g. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

30 Smart Quotes on the New Business Marketing

Tomorrow People

“In today’s information age of Marketing and Web 2.0, With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time. Here’s what they have to say on the subject: Why the web takes the lead (and the leads).

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

It is a matter of adjusting your mindset to bring your industrial and manufacturing Website out of the dark ages and into a Web 2.0 Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities.

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?


Tony Zambito, Founder of Goal Centric and an expert in buyer personas, agrees that "in the social age it is even more important to consider the buying experiences of all the potential persona types." Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. ,

Content Will Not Be King

Digital B2B Marketing

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown.

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Content Will Not Be King

Digital B2B Marketing

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown.