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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? Created: February 23, 2011. Created: August 17, 2011. Matt Cutts discusses the relationship between DMOZ and Google and why it has / had been important (keep in mind this video is from 2011). Created: August 8, 2011.

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B2B Video Marketing Done Right

KoMarketing Associates

They provide the context of an advertorial with the authenticity of a product review and rating. Ingersoll Rand: SEMA 2011 product comparison. Sprout Social: Marquette University. Trello: The Ladders. Customer Testimonial. It’s little wonder customer testimonial videos are tremendous content assets. Bright Bulb Award Winners.

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15 B2B case studies show how content marketing drives ROI

Biznology

MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. May 12th - 14th, 2011. Make your blog worth reading by collecting valuable content and making it easier to stay on top of for readers.