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Social media management services: 9 agencies your brand should check out

Sprout Social

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

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Balancing generalists and specialists: An essential strategy for marketing success

Martech

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. But why is this so?

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “ Bloggers , in fact, are the victims and we digital and PR agencies are the perps.” Their very first brand or agency!

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2011 B2B Marketing Predictions

Online Marketing Institute

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. It is about real data now.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. The majority of internet users tune out advertising. Rebecca cited a Pew study that states that 77% of internet users never engage in online advertising. And not just some of us.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. She has had years of success as an entrepreneur, and international digital agency owner. Hall is a jack of all trades. Lee Odden - CEO and Co-Founder of TopRank Marketing.