The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011.

B2B Marketing Events Around The World - May 2011

MLT Creative

May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. May 20-22 , SheCon’s 2011 New Media Expo Ft.

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B2B Marketing Events Around The World - September 2011

MLT Creative

September 21-22, ad:tech London London: The UK’s essential free to attend event for pros looking to stay ahead of the latest interactive media, advertising and marketing trends. The changing nature of our industry propels us to stay on top of the latest trends.

B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards.

B2B Marketing Events Around The World - June 2011

MLT Creative

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 23-24, Social Customer 2011 Chicago, IL: Focus on using smart social CRM programs to improve customer loyalty, enhance brand experience and increase revenue.

B2B Marketing Events Around the World - February 2011

MLT Creative

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011.

Traditional Advertising: Game or Gamble?

Tomorrow People

Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. This is surprising when there are new and more effective ways to monitor and track the impact of marketing and advertising , while it’s live.

The Death of Advertising

Tomorrow People

It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. But how did advertising get left so far behind? Advertising on its own is dying. Why companies plan to spend less on traditional advertising.

Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. But how do the leaders in marketing and advertising train their staff for marketing in this new age?

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B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. surveyed dozens of high-level corporate marketers and agency management.

Is Traditional Advertising a Thing of The Past?

Tomorrow People

Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.

What’s The True Cost of Traditional Advertising?

Tomorrow People

The true cost of traditional advertising for business? No wonder the spend on traditional advertising is shrinking. It’s big step on from the traditional advertising agency approach. Business-owners are asking themselves why advertising shouldn’t earn its keep like every other area of the business. Disconnected from other business activities : If other business activities must be streamlined and budget conscious, why shouldn’t advertising?

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Is There an Alternative to Traditional Advertising?

Tomorrow People

There’s a big difference between traditional advertising and newer approaches. For a long time, companies have relied on the one hit wonder or short term campaign approaches of traditional advertising options - covering all kinds of media advertising and the big advertising agency extravaganza. So what are the new options overtaking advertising right now? It’s called strategy.

Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

Ayer & Son, the first advertising agency in the United States. Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Source: Wikipedia ). What does any of this have to do with industrial websites? Plenty as it turns out.

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”.

Marketing Profs Blog – Five Ways B2B Marketers Can Think (and Act) Different

ANNUITAS

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple. Press & Social News

Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations.

Picking A Provider? Meet BERQ.

Modern Marketing

Maybe you need to hire an advertising agency. For a marketing agency, you could look at the turn round time to complete a task and how big of a bite it will take out of your budget. by Anna Glushkovsky | Tweet this. You might need to buy a car.

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Social Media Minute: 11 Twitter Uses for B2B Marketing

MLT Creative

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account.

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. So let’s get down to business, Baconfest organizers: Here are a few reasons why you should crown ME Queen of Baconfest 2011: 1.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Advertising isn’t the answer to your brand dilemmas.

Can social media be the new white hat SEO technique?

Biznology

When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing. Not merely for their own name or brand, but for the topic spaces they were interested in owning organically for keyword terms they were already spending huge contextual advertising bucks bidding on with Google, Yahoo!, Image via CrunchBase. by Chris Abraham.

The State of the ‘Inbound State of Mind’

MLT Creative

2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. 2011 Goal: Increase our visits by 50% by offering more advanced content, publishing more blogs per week and widening our social media reach. 2011 Goal: Increase the inbound certified staff members to 95%.

B2B Aware: This Week in B2B Marketing - Week of 7/18/2011

MLT Creative

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more.

Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups

MLT Creative

The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses.

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. made their social stream their homepage and the last post was mid-March, about 40 days before the agency closed. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for.

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. made their social stream their homepage and the last post was mid-March, about 40 days before the agency closed. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot.

HUG ATL spreads the HubSpot love in Atlanta

MLT Creative

When: Tuesday, April 5, 2011, 6 p.m. Subsequent HUG ATL meetings will be scheduled bi-monthly through 2011, and will cover inbound marketing strategies and techniques using the HubSpot software via help sessions, demonstrations and virtual presentations from HubSpot in Boston.

The Why in B2B Buying Behavior

MLT Creative

Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. Billy Mitchell , our president here at MLT Creative, recently sent me a video of a Simon Sinek presentation called “ Start With Why: How Great Leaders Inspire Action.”

Character Study: Johnnie Walker

MLT Creative

In 2009, Johnnie Walker commissioned British ad agency Bartle Bogle Hegarty to create a brand video outlining its history, called The Man Who Walked Around the World.

The B2B Inbound State of Mind: Build the Brand

MLT Creative

Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. Click to see VIDEO "Inbound State of Mind".

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Early Lessons to Shape Your Content Marketing Program

MLT Creative

Dave Morris is a content strategist for MLT Creative , an Atlanta advertising agency specializing in B2B marketing. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures.

Get Personal with B2B Buyer Personas

MLT Creative

We have found the exercise to be profoundly effective at our B2B marketing agency, MLT Creative. Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds.

Copyright to prevent copy wrongs in B2B content marketing

MLT Creative

Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. You've worked hard researching, writing and editing your content for your B2B website.

Celebrating Ben Franklin the Communicator (the Blogger?)

MLT Creative

Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. On this holiday weekend, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers.