Nielsen’s national TV ratings gets accreditation back after 19-month suspension
Martech
APRIL 18, 2023
The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV.
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