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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV.

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. .” The problem … part 1.

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

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Five Takeaways from Advertising Week 2023

Digilant

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

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Will Women’s World Cup bring the prize audience marketers want?

Martech

The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. is wealthy, soccer-mad and won the 2011 WWC. This means both FIFA and NHK, the Japanese state broadcaster, missed out on the very lucrative pre-tournament advertising.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. As I mentioned previously, in 2011, when Siri was first released, it was rare that she accurately picked up what you were asking.