Adobe Experience Cloud Blog

NOVEMBER 2, 2012

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. Reasons To Invest in Online Advertising.

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Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Reduce transaction costs of online advertising, so more dollars directly drive results. In reality, time and spend should never have been compared.

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Allocation Emarketing Mobile Advertising PR 100

Contently

JUNE 3, 2016

Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic.

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Stats Video Marketing Verticals Emarketing 61

Hubspot

FEBRUARY 25, 2016

Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves? eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. Native Social Commerce Sets Stage Advertisers.

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Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( eMarketer ). Marketing Charts ). B2B Lead Blog ).

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Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

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Content Standard

MAY 14, 2015

Is TV advertising dead? Sixty-eight percent of marketers and agencies say they will increase their online video ad spend in the next 12 months, according to new survey data from the Interactive Advertising Bureau. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports.

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MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). 5 billion in iPad sales in 3 Quarters (Apple/2011). These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Meanwhile, Facebook rose from 12.2%

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TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. This has implications for advertisers who can now reach potential customers outside of normal business hours. According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones.

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Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

NuSpark Consulting

JULY 30, 2011

Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. Note the below: Advertisers will be charged a buck for every call. For this example, mine is called Remarketing 2011.

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Hubspot

FEBRUARY 10, 2017

2011: Snapchat, then Picaboo, launches. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo , the first version of Snapchat, in the spring of 2011. In June, Snapchat rolled out sponsored Geofilters to advertisers who wanted to pay for brand exposure in any given location.

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Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. eMarketer just slashed its Microsoft ad revenue estimates in half. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

APRIL 6, 2011

Yes, content creation takes time, but most small business owners who first bought into this myth and tried inbound marketing found that the return on their time investment was worth much more than the ROI of traditional, expensive marketing tactics like advertising, trade shows, and direct mail. Consider the example of Tom Humphries.

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MLT Creative

JUNE 27, 2011

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing.

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Buyer Personas Personalization B2B Advertising Agencies 40

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 If you are already advertising on the internet, you might be interested to know that ad spending across mobile devices is still low, which means you can get some great keyword phrases for bargain prices. I’m not alone in this admiration. million smartphone users in the U.S.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

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Convince & Convert

MAY 11, 2011

When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more proven digital tactics. Today, Facebook is the primary purveyor of social advertising for small business.

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Twitter Advertisements Advertising Mobile Advertising 116

Webbiquity

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. eMarketer ).

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Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). Search Engine Marketing (SEM) and Online Advertising. eMarketer ). Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

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Digital B2B Marketing

MARCH 4, 2011

of all US online display dollars, according to eMarketer. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. However, 21.6% doesn’t tell the whole story. Facebook is even more important to marketers.

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Webbiquity

FEBRUARY 7, 2012

The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

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Webbiquity

JANUARY 19, 2011

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&# That’s the opening question here, and recent research indicates the answer is a clear “yes.&#

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Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users. © 2011 WordStream, Inc.

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Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Webbiquity

JANUARY 17, 2011

by eMarketer. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Yes—sort of. billion by 2014.

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Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? Jeff Bullas of JeffBullas.com noted 7 social media surprises from 2011: In July, Google+ launched, a new social network that no one apparently wanted. Jeff Bullas' 7 Surprises. Ian Lurie Ties Social and Analytics.

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

JUNE 17, 2015

January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Online Marketing Institute

JANUARY 4, 2011

Reply Trackbacks Blog Posting Frequency - Pros and Cons says: January 1, 2011 at 12:45 am [.] Reply Emarketed says: September 3, 2010 at 5:18 pm RT @WeBlogBetter 9 great ways to get a new blog off the ground & running in 30 days! Andreas@Blog Advertising on What Do Guest Bloggers and Bad Dates Have In Common? But thank you!

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Attractive advertisements and other add-on. Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 5, 2013

eMarketer ). Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). eMarketer ). Coincidence?

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Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Search Critical in Brand-Building Strategies by eMarketer.

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Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Mobile devices account for just 3 percent of advertising spending. The display advertising Lumascape has 318 logos. eMarketer ).

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Webbiquity

FEBRUARY 14, 2011

2010: Social Network Advertising and Marketing Outlook by Brian Solis. Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. You decide.

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Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. Top executives need to be involved in social media. User Experience. MarketingProfs ).

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