B2B BloggingTrends in 2011

Ambal's Amusings

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011?

B2B 179

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

Link 208

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Facebook advertising will continue to improve — and get more expensive.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

The Death of Advertising

Tomorrow People

It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less. But how did advertising get left so far behind? Advertising on its own is dying. Why companies plan to spend less on traditional advertising.

Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. I sure hope so (and so do advertisers!).

Mobile 186

Traditional Advertising: Game or Gamble?

Tomorrow People

Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. This is surprising when there are new and more effective ways to monitor and track the impact of marketing and advertising , while it’s live.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B 232

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

by Joe Chernov | Tweet this Social advertising. So an uneasy peace was struck between members, networks and advertisers. “We’ll We’ll tolerate your social media advertisements,” people seemed to say, “provided they respect our community.”.

Course 259

Is There an Alternative to Traditional Advertising?

Tomorrow People

There’s a big difference between traditional advertising and newer approaches. For a long time, companies have relied on the one hit wonder or short term campaign approaches of traditional advertising options - covering all kinds of media advertising and the big advertising agency extravaganza. So what are the new options overtaking advertising right now? It’s called strategy.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

Buzz 285

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

Trends 212

What’s The True Cost of Traditional Advertising?

Tomorrow People

The true cost of traditional advertising for business? No wonder the spend on traditional advertising is shrinking. It’s big step on from the traditional advertising agency approach. Business-owners are asking themselves why advertising shouldn’t earn its keep like every other area of the business. Disconnected from other business activities : If other business activities must be streamlined and budget conscious, why shouldn’t advertising?

Cost 190

Is Traditional Advertising a Thing of The Past?

Tomorrow People

Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media. No wonder traditional advertising is fast becoming a thing of the past.

Online Advertising WILL be Regulated

Digital B2B Marketing

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. This is coming as the industry finally embraces an attempt at self-regulation, behind the Digital Advertising Alliance and supported by the DMA and IAB.

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […].

Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

“Every advertisement should be thought of as a contribution to the. In recognition of its founding 100 years ago, last week IBM produced a 2,592-word, four-page advertising insert that ran for just one day in the U.S. Page One of IBM's 4-Page Insert.

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Social advertisements more about targeting and efficiency than mass awareness.

Rules 151

What's the most important marketing skill for 2011?


Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Pay-per-click advertising? Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing? Search engine optimization? Video optimization? Mobile marketing? Well, would you believe me if I said, "None of the above"? None of them. I regularly argue that digital marketing is a core skill. And it is.

8 “Rules” for Social Advertising

Modern Marketing

by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Social advertisements more about targeting and efficiency than mass awareness.

Rules 130

Groupon’s Advertising Obscenity

Paul Gillin

advertising marketing fail groupon tastelessIn my 53 years on earth, I have never witnessed a more tasteless, vulgar and morally repulsive example of exploitative marketing than this Groupon ad that ran on the Super Bowl tonight.

Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value. The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components.

Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Advertising isn’t the answer to your brand dilemmas. Ahh, brand.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

What the slow death of B2B publishing means for marketers

Chris Koch

But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random.

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers.

Best LinkedIn Guides, Tips and Tactics of 2011


How can you optimize results from LinkedIn advertising? Best Practices for LinkedIn Advertising. 5 Steps to Successful LinkedIn Advertising by Social Media Examiner. A Starter Guide for Advertising on LinkedIn by PPC Hero.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

B2B Marketing Events Around The World - May 2011

MLT Creative

May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. May 20-22 , SheCon’s 2011 New Media Expo Ft.

WOM 78

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Advertising Branding Facebook Social Media Social Networking brand advertising Marketing Strategy Social media data

Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Advertising Innovation Media Social Media Earned Media Owned Media Paid Media POEMFew marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media.

Media 263