Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Typically in larger organizations, marketing operations departments are responsible for making the marketing trains run.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

DealSignal

MARCH 26, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! This ABM case study details the process we followed. The soon-to-be released 2019 landscape will likely show similar growth.

Bombora 40

Bombora Enterprise Management Case Studies Case Study 40

NetLine

OCTOBER 12, 2018

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). As a benchmarking tool, we tend to rely on “the time it takes to sip your morning coffee” as a solid measurement of efficiency.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

SnapApp

JULY 26, 2018

This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. From CRMs to marketing automation systems to analytics software, you have a wide variety of powerful tools to choose from. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

KoMarketing Associates

JANUARY 18, 2018

Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. B2B marketers became more efficient at developing content and increased focus on strategy development. Account-Based Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Full Circle Insights

NOVEMBER 29, 2021

The first iteration of account-based marketing (ABM) gained traction around the mid-2010s. Marketers adopted it as a way to move from general campaigns toward a targeted outreach strategy to get the company’s message in front of the right people. In ABM 2.0, Marketers will look to ABM 2.0

Ideal Customer Profiles 105

Ideal Customer Profiles Account Based Marketing Full Circle Insights ABM 105

Valasys

SEPTEMBER 4, 2019

According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.” ” Social Media ROI is monetary proof of whether or not social marketing efforts are working. Services are ideally suited for enterprises & large budgets). PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Heinz Marketing

JUNE 4, 2018

Leading sales teams that are metrics driven & efficient. – Territory and Market Optimization – executing to high conversions on the active funnel. Once is, and I’ve always said this, kind of saw this start back in 2011. Start-up advisor. – Creating Value = sales multiple. – BOD Metrics & Analysis.

Sales Management 50

Sales Management Top of Funnel Enterprise Management Work Management 50

6sense

JANUARY 26, 2022

I started putting some feelers out and found a great company back in 2011, took a massive career shift at that time, and started my career of technology sales as a BDR. What are the benefits of being a BDR at an ABM company? I kept my job for four years because I was a super cheap employee, and I wasn’t horrible at my job.

Account Based Marketing 62

Account Based Marketing ABM Impressions Intent 62

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

ClickZ

JULY 31, 2019

Percolate : The rising demand for more personalized , relevant content over the past 15 years has been increasing marketing complexity and straining marketing’s capacity throughout the supply chain. In recent years, marketers have dealt with growing marketing complexity by procuring point technologies to address specific challenges.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Valasys

AUGUST 9, 2019

The Panda Update applied on February 24, 2011 (to thoroughly do away with the plagiarisms or irrelevant pieces of content, keyword stuffing & spams). Tools such as SEO SpyGlass can be leveraged for scrutinizing the quality of backlinks Care should be taken to monitor unexpected backlinks.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Full Circle Insights

NOVEMBER 25, 2020

As we steam forward into the 2020s, we wanted to put our spin on the top trends for digital marketing in the 2010s through the eyes of some marketing pundits. Data-Driven Marketing, Martech Opens Doors. Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117