PPC Lead Generation: If You Want Better Leads, Start Asking Questions
KoMarketing Associates
MAY 7, 2019
And it will continue to reshape them – more and more marketers are upgrading their lead qualification strategies. Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. This may be why (in part) Account-Based Marketing works so well… the idea of the buying committee is central to ABM.
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