Remove a-b b2c
article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Here is our list, which is organized alphabetically and not in any order of importance. CallSource.

article thumbnail

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates?