Why we care about mobile marketing: A guide for marketers
Martech
MAY 13, 2022
This is a mobile marketing tactic that uses beacons—small devices that transmit Bluetooth signals—to trigger ads, content, or alerts on a user’s smartphone. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report.
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