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Why we care about mobile marketing: A guide for marketers

Martech

This is a mobile marketing tactic that uses beacons—small devices that transmit Bluetooth signals—to trigger ads, content, or alerts on a user’s smartphone. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report.

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2010s to now: Email design trends that survived the test of time

Litmus

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. — Megan Boshuyzen (@megbosh) March 10, 2021. — Beyond the Envelope (@Paul_Airy) March 10, 2021. This set the stage for email marketing as we know it today. 2013 – Google introduces tabs within Gmail.

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Optimizing Your Site for Voice Search: A Detailed Guide

Mailmunch

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). Google has announced that it will consider page experience signals starting May 2021. When creating content for your site, be sure to use these trigger words.

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The History of the Google Algorithm

ClearVoice

But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. Every major Google algorithm update timeline Following Panda’s introduction in 2011, Google issued the following algorithm updates: 2012 – Venice The Venice update launched local SEO.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. What will the martech landscape look like in 2021? I named the site martech5000.com

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Everything You Need to Know about SEO for Voice Search

BenchmarkONE

Voice search has been around since 2011 , but it’s only been in the past handful of years that it’s become a necessary focus of successful online marketing. It’s expected that by 2020, 50% of all online searches will be done via voice on devices like Google Home and Amazon Alexa, and that by 2021 42.4% Know Your Trigger Words.

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16 marketing automation platforms your organization should consider

Martech

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Acquia acquired Widen in September 2021. Act-On’s transactional event-triggered email solution (via Act-On). Toronto-based Maropost was founded in 2011 and has more than 270 Employees. Act-On Software.