What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. Mobile-first -an organization wide approach. nillion in 2021.

Native Ads Vs. Display Ads: What are the Differences?


While display ads have been around for over 20 years, the term ‘native advertising’ was only coined in 2011. Native advertising spend is skyrocketing, with native ads holding a 56% share of online advertising in the US in 2016 , expected to rise to 74% by 2021.