Native Ads Vs. Display Ads: What are the Differences?
Outbrain
JULY 1, 2018
While display ads have been around for over 20 years, the term ‘native advertising’ was only coined in 2011. Native advertising spend is skyrocketing, with native ads holding a 56% share of online advertising in the US in 2016 , expected to rise to 74% by 2021. However, while CTR is important, it’s not everything. Native ads.
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