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The Google anti-trust trial: A deep dive into the details

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google faced competition to become default search engine on mobile (Sept.

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Native Ads Vs. Display Ads: What are the Differences?

Outbrain

JULY 1, 2018

While display ads have been around for over 20 years, the term ‘native advertising’ was only coined in 2011. Native advertising spend is skyrocketing, with native ads holding a 56% share of online advertising in the US in 2016 , expected to rise to 74% by 2021. Cheaper cost per click. Cheaper cost per click.

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