chiefmartech

JANUARY 18, 2020

Here’s the story of what we’re doing and where it’s headed… When I started that exercise back in 2011 , it was a bit of work to research and catalog ~150 martech companies. Most recently: Is martech headed for its dot-com moment in 2020? ) Download the 2019 Excel spreadsheet here.

Wikipedia 65

Wikipedia Vendors Communities Class 65

Smashmouth Marketing

JUNE 1, 2022

2011 Acquired Target 250 in London to enter the EMEA market. 2020 Conquered Covid since we were already virtual. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Looking at Scott Brinker’s latest Martech landscape there are now over 8,000 MarTech solutions. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 328

Planning Analytics Enterprise Management Work Management 328

BrandMaker Blog

AUGUST 4, 2021

Looking at the explosion of martech from 150 solutions in 2011 to well over 8.000 solutions in 2020, marketers need a plan to deal with this expanding landscape. Martech has been eating marketing’s lunch for the past decade.

Planning 52

Planning Marketing 52

Hubspot

MARCH 23, 2021

marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4%

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. Anyone working in social will be familiar with this feeling: “can we just throw it up on social?”

Social Media 130

Social Media Generation Media Peer-to-peer 130

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally.

Verticals 101

Verticals Social Media Media Social Networks 101

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. annually; $76M since 2011 for Arizona state. Televerde operations generated $238M GDP and $196M labor income 2011- 2018. Saves up to $9.5M 7.8M – $8.9M

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Zoominfo

MARCH 27, 2018

Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). Gartner predicts that by 2020 a customer will manage 85% of the relationship with an enterprise without interacting with a human ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Snapchat didn't exist until 2011. Fast forward to 2020. Close to 40% of marketers list their top priority in 2020 as generating leads. This year begins the next decade of our profession. Since 2010, the marketing world has changed. Facebook reached one billion users in late 2012.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

AUGUST 24, 2020

2011: Facebook launches its desktop ad program called "Sponsored Stories.". In 2011, Facebook introduced its "Sponsored Stories" project — a program that placed paid advertisements directly on users' news feeds. 2018-2020: Facebook expands its ad formats, featuring eight separate advertising options.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Conductor

MAY 5, 2020

Since 2011, the Conductor Foundation has given grants to nonprofits to get the word out about the good work they do. Conductor established its foundation in 2011 to help non-profits increase their online visibility. Applications close on June 5, 2020. What Is the Conductor Foundation? And be assured that it will pass.

Budget Programs 52

Budget Programs Communities Paid Search Agency SEO 52

Marketing Insider Group

JULY 14, 2020

The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

B2B Marketing Directions

SEPTEMBER 19, 2021

The survey report noted that average CMO tenure (in 2020) was at the lowest point in the past decade. The survey report contains a somewhat confusing chart that depicts average and median CMO tenure from 2011 through 2020. The chart appears to be based on data from the 2021 edition of the CMO Tenure Study by Spencer Stuart.

CMO 52

CMO Paid Search Agency Customer Surveys Trust Marketing 52

Engagio

JANUARY 19, 2021

Scott Brinker’s Marketing Technology Landscape Supergraphic (2020) shows how the marketing technology landscape has changed over the years. That’s a 5233% growth since 2011!). We can use this understanding of our target accounts for deeper engagement and conversion rates of our target market.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Salesforce Marketing Cloud

MARCH 9, 2022

Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6 FedRAMP has evolved since its launch in 2011 to include standards for all levels of cybersecurity under the classified/national security level. billion , in total contract value, on cloud computing services.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Heinz Marketing

AUGUST 12, 2020

The graphic for 2020 is now referred to as a supergraphic as it’s grown by 13.6% To put it in perspective, in 2011 there were around 150 martech solutions on the diagram. If you haven’t heard of or have not seen the Marketing Technology Landscape Graphic from Scott Brinker , I suggest you take a look.

Ideal Customer Profiles 104

Ideal Customer Profiles Comparison Marketing Management Analysis 104

Buffer

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Hubspot

MAY 10, 2017

And although we don't have hard numbers about how the Spectacles are performing, MediaKix projects Snap will achieve $5 billion in Spectacles sales by 2020. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. Source: OptimiseWeb.

Demand 93

Demand Brand Identity Branding Social Networks 93

Televerde

JANUARY 28, 2020

PHOENIX, AZ – January 28, 2020 – Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales through data intelligence, marketing technology and the human touch, has been named a 2020 Global Impact Sourcing Award (GISA) recipient.

Lead Ranking 52

Lead Ranking Intent Communities Studies 52

ClearVoice

MARCH 1, 2021

According to BrightLocal , 87 percent of consumers read online reviews for local businesses in 2020. When I was working at my first internet marketing agency in 2011, the director of marketing used an analogy for SEO that was perfect, and still is to this day: Think of SEO like a wagon wheel. Do customer reviews affect SEO?

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Valasys

FEBRUARY 4, 2020

of February 2020, NetWise Data LLC. LiveRamp was founded in the year 2011 & is headquartered in San Francisco, CA. On the 3 rd. announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. According to a survey by Wyzowl , 59% of marketers who weren't using video in 2019 expect to be using it in 2020. How Content Marketing Evolved in the Past Decade.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

chiefmartech

APRIL 22, 2020

Welcome to the 2020 edition of the marketing technology landscape. For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. com domain.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Walker Sands

JULY 9, 2020

In 2011, GeekWire launched to cover tech’s impact on the PNW and has become the go-to outlet for the region’s tech and business news. In May, Amazon, quickly followed by Microsoft, announced that employees could work from home through October 2020.

Media 52

Media Amazon Startups Communities 52

Hubspot

DECEMBER 11, 2020

Between 2011 and 2015, Access Icon embraced inclusive design ethics when they revamped the International Symbol of Access -- often seen on accessible parking spots or wheelchair-accessible bathrooms -- to better represent people with disabilities. Use proper representation and embrace inclusion, whenever possible. Image Source. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. She sights this ‘open marketing ecosystem’ as a key trend for 2020, and she isn’t the only one. Convertr is looking to advance its integration and workflow capabilities.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. Cut to 10 years later and Pinterest has evolved to become a top “visual discovery engine,” reporting record traffic figures in 2020. In the realm of pivots, how has Pinterest as a company handled the shift to full-time remote work in 2020?

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

SalesIntel

AUGUST 7, 2023

billion voice assistants in 2020. Although it was introduced back in 2011, this feature was initially experimental. Statista says there were 4.2 In contrast, it’s predicted that this number will cross the point of 8.4 billion in 2024. Why do people use them so much? Because it’s convenient.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

B2B Marketing Directions

OCTOBER 27, 2019

Martech: 2020 and Beyond is based on a survey of more than 750 brands and agencies located in North America, the U.K., The inaugural (2011) edition of Scott Brinker's marketing technology landscape graphic included about 150 companies. Europe, and APAC. The survey was fielded in June and July 2019.

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49

Hubspot

SEPTEMBER 15, 2020

He used to be a professional gamer and started live streaming in 2011. By the year 2020, Ninja had more than 23 million subscribers and an extremely popular brand in the gaming world. Arguably the most exciting development of an individual brand has been shown by Richard Tyler Blevins, better known as Ninja.

Examples 101

Examples Ad Building Brand Identity Branding 101

Convince & Convert

APRIL 1, 2016

Gartner knew this was coming way back in 2011 (five years in the marketing landscape is an eternity). By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. Many knew this day would come, but 2016 will be the year of the mainstream bot. Gartner Predicts.

Enterprise Management 86

Enterprise Management Gartner Work Management Facebook 86

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. In one internet minute, 694,000 hours are streamed by YouTube users. Over 500 hours of content is uploaded to YouTube every minute. Global ad revenue is 19.77 billion US dollars , bringing it to a 10.9%

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120