Content Standard

AUGUST 15, 2018

We’ve seen enormous growth in the martech sector each year since 2011, with a 40 percent increase in the number of unique tech providers from 2016 to 2017 alone. It’s no wonder that many marketing teams have reached the point of tech-overload.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Tools 48

SalesChoice

APRIL 3, 2017

Start-ups are applying AI solutions to verticals like healthcare, advertising and finance as well as developing general-purpose AI tech. Their number increased nearly 6x, from roughly 70 in 2011 to nearly 400 in 2015 and is predicted to grow to over 1000 startups in AI funded by 2017.[iii]. Image Source: [link].

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

Hubspot

DECEMBER 14, 2012

to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. 13) The consumer services pharmaceutical vertical has the highest average proportion (52%) of dormants (inactive members for the past 12 months), followed by the consumer services general (49%), and business products and services general categories (49%). 44) 78% Of U.S.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

chiefmartech

FEBRUARY 19, 2018

She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers. Vertical competition in digital channels.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

chiefmartech

JANUARY 3, 2017

What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way).

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Valasys

AUGUST 9, 2019

By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. The Fred Update on March 8, 2017 (Targeting Websites that disseminate low-quality posts, violating Google’s Webmaster Guidelines).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. However, marketing on Snapchat hasn't always been easy.

Paid Content 92

Paid Content Brand Identity Branding Advertising Agencies 92

Hubspot

APRIL 13, 2020

WeChat launched in 2011, before competitors like Kik and WhatsApp. The social channel made news in 2017 when it reached more monthly active users than Twitter. Both social media apps specialize in allowing users to create, edit, and share short-form vertical video that's less than 60 seconds. lip-syncing app.

Social Media 96

Social Media Media Facebook User-Generated Content 96

SnapApp

AUGUST 31, 2017

To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . Vertical Measures | Paid Media Supervisor. . . Keegan Brown.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

QuanticMind

OCTOBER 25, 2017

SMX East 2017, Day 2. QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

chiefmartech

APRIL 4, 2019

For perspective, here’s the growth of this project over the past 8 years: You can still get the original 2011 , 2012 , 2014 , 2015 , 2016 , 2017 , and 2018 editions of the landscape. We also built on contributions from Anand Thaker in 2017 and 2018. The 2017 edition had 39% more solutions than 2016.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Lead Ranking Verticals 112

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. billion as of 2017. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. 11) Whatsapp .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

MARCH 3, 2020

To start, Facebook re-launched its direct messaging system as the standalone Facebook Messenger app in 2011. Most recently, in 2017, Facebook launched a Stories bar to its News Feed , following suit of Instagram Stories. When creating an Instagram Story, the app's camera allows you to take vertical, smartphone-shaped shots or videos.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101