Content Standard

NOVEMBER 28, 2017

The modern Christmas ad phenomenon arguably started in 2011 with department store John Lewis and “The Long Wait,” the tale of a little boy counting down the days until he could give his parents their Christmas presents. So, 2011: Cast your minds back and try to remember what it was like. Here Comes the Festive Escape.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47

Pearl Digital Marketing

OCTOBER 13, 2019

Fred – In March 2017, Google unrolled the Fred search algorithm update. Intrusive Interstitials Update – Developed for mobile and coming out in early 2017, this update penalised websites that had a popup cover the entire mobile users’ screen when they clicked to enter the site. SEO Audit Checklist.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Content Standard

AUGUST 15, 2018

We’ve seen enormous growth in the martech sector each year since 2011, with a 40 percent increase in the number of unique tech providers from 2016 to 2017 alone. A healthy rule of thumb from Tracy: “I don’t think it’s realistic to ask someone to become an expert at more than three or four tools.”

Enterprise Management 49

Enterprise Management Work Management Marketing Management Tools 49

Directive Agency

MARCH 27, 2017

The New Rules of Marketing & PR by David Meerman Scott. The New Rules acknowledges that, yes, things have changed, but this doesn’t mean you have to be left in the dust. Kramer’s 2017 title is a short read at just 68 pages, but it certainly packs a punch. There is No B2B or B2C: It’s Human to Human: #H2H by Bryan Kramer.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Contently

APRIL 26, 2017

According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. Here are the five rules I preach every time.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

ViewPoint

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. Is it qualified, nurtured, ready for sales?

Lead Scoring 217

Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

ClearVoice

NOVEMBER 30, 2021

How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman. Building a Story Brand: Clarify Your Message So Customers Will Listen (2017) by Donald Miller. Content Design (2017) by Sarah Richards. Ann Handley makes a second appearance on this list with “Content Rules,” co-written with C.C.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Contently

APRIL 27, 2017

adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. B2B marketers now use it almost as much as e-books, per CMI’s 2017 Content Marketing Benchmarks report. While Google doesn’t have a minimum word count, there are some rules to keep in mind. Pictured: Chris from Seal Beach.

ROI 139

ROI Video Marketing Content Landing Pages 139

chiefmartech

FEBRUARY 19, 2018

She also made the famous prediction in 2012 that marketing would outspend IT in technology by 2017.). IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers. 1,918 on Indeed. 577 on Glassdoor.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Single Grain

AUGUST 29, 2019

Their annual revenue for 2018 was $232 billion , which was a 30.93% increase from 2017. In 2017 Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year – both worldwide and in the U.S. In January 2011, Amazon acquired Lovefilm, a DVD rental service for $317 million.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

BuzzSumo

JULY 16, 2019

It’s that article that consistently ranks well in search and drives 65 percent of your site traffic, even though it was written in 2011.”. For example, Campaign Monitor had a lot of success with, “ The New Rules of Email Marketing.” Just one evergreen piece could regularly add to your bottom line for years to come.

Marketing & Strategy 91

Marketing & Strategy Content Lead Scoring Lead Ranking 91

ClearVoice

MAY 7, 2020

The general consensus is that most executive summaries are anywhere between 1 to 3 pages long, however, this is not a hard-and-fast rule. Lavinsky says, “it does depend on the complexity of the business. Take these tips from @Growthink co-founder and #businessplan expert @davelavinsky | #Marketing Click To Tweet. Systemwide Sales.

Template 91

Template Examples Work Management Marketing Proposals 91

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. The related skills for each primary skill area can help you think about individuals who can play multiple roles, but, again, there are no hard and fast rules.

Planning 95

Planning Content Marketing Ad Building Work Management 95

Optinmonster

JANUARY 15, 2020

million in 2017). Think the 3-second rule is too ambitious? The average smartphone user checks their phone 96 times per day (some research puts this number as high as 150 times per day ). 49% of consumers use their mobile phone for shopping. In 2019, 61.6 At Google, we aim for under a half-second.”.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . AI has seen a huge surge of investment in 2017. The first two predictions are nothing more than making further progress on trends from 2017. It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

ConvertKit

DECEMBER 20, 2019

Courtland loved the energy and community of living in Silicon Valley (and still does), but it was also hard to ignore the prevailing doctrine of 2011: “Go big. He wanted something he could launch quickly; it was the summer of 2016 and he only had enough to make it to March 2017. There's no real money in charging customers.

Advertising Agencies 78

Advertising Agencies Startups Paid Search Agency Advertisements 78

Hubspot

JULY 11, 2017

According to Entrepreneur , 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. And now, Litmus reports, the average time spent reading an email has increased by nearly 7% since 2011. Email marketing might be entering a mid-life crisis.

Email Marketing 77

Email Marketing Mobile Marketing Rules Marketing Report 77

seo.co

MARCH 21, 2022

Time spent per day with digital versus traditional media in the United States from 2011 to 2022 (in minutes). Just know that the Federal Trade Commission (FTC) has rules for branded content. For example, someone tweeted out to Wendy’s in 2017 asking how many retweets it would take for him to earn free chicken nuggets for a year.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. Here is a thumb rule that most of us can relate to as consumers (because we have all done it): when we like something, we tell people about it.

Work Management 92

Work Management Marketing Management Design Examples 92

QuanticMind

APRIL 6, 2018

According to LinkedIn’s 2017 U.S. Hinton went on to become a lead scientist at the Google Brain AI team and in 2011 developed a neural network that can learn to categorize objects. However, a second open letter drafted in August of 2017 by Musk and 115 other experts to the U.N. Other data supports this point.

Marketing AI 40

Marketing AI Lead Ranking CAN-SPAM Cross-Selling 40