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CEOs are finally embracing social. What does it mean to you?

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An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%.

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33 Inspiring B2B digital marketing case studies

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Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. In 2010, the partners presented more than 300 webinars (both their own and through other people).

Trending Sources

Twitter leads Fortune 500 social media surge

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Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. YouTube is as popular with the F500 as Facebook.

Help me solve marketing’s biggest mystery

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Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. The TV ads were so good they received more than 6 million views on YouTube! Yes, the ads got plenty of views on YouTube but this is simply another channel to view a television ad.

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Klout overhauls its business model, but does it answer its critics?

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Spammers almost killed Twitter in 2009 and Quora in 2010. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos.

The silent majority: Why people don’t comment on your blog

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“We also do not look at GE Reports as just one site but more as a news and information “system&# with key extensions on Twitter, YouTube, Flickr, email and RSS. “Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive.

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Get ready. Social scoring will change your life.

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This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration.

Creating a content marketing plan — without any content

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Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video

SEO success for your blog in 10 easy steps

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YouTube is the second largest search engine in the world, and it’s owned by Google. Every one of these videos could be a YouTube video that has a link to your specific, related blog post if your videos are relevant to the search terms and tagged appropriately.

Social media success story: Marketing a medical practice

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A winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday. And a nice side effect of Truth-O-Meter Tuesday is that the practice has a growing collection of relevant videos on YouTube!

Ten social media problems that drive marketers nuts

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Platform pressure – One blog, Facebook page, or Twitter account is not enough any more … and you still need to get on YouTube and Linked in. Trying to deliver measurable business results from social media marketing can be frustrating.

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This is what happens when Barbie joins Twitter

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The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures. Sitting at the Dream House watching #OldSpice on YouTube.

The new realities of marketing through YouTube

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I recently spent a nice evening at a friend’s house as he showed me his favorite YouTube videos (including the Nike soccer video ) on a giant high-definition TV. I started thinking about how much YouTube has changed and the implications for marketing.

Hilarious video, serious marketing lessons

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I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. Tags: Case studies Social Media best practices YouTube and video

A Very Social Media Christmas

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Social Media best practices YouTube and video humorThis short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could. Enjoy this Social Media Christmas!

Are you ready for “The Internet of Things”?

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Tags: YouTube and video futurist sociology

Can social media change your company’s culture? I doubt it.

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So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies.

Is the Internet destroying your culture … or creating it?

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Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering culture from the places on earth and moments in time. “Mass culture is dead.

How do I get a job in social media marketing?

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An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.

Social web and new story-telling

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Tags: Case studies Social Media best practices YouTube and video

The bar for viral marketing keeps getting higher

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Tags: Internet marketing YouTube and video

Can The Shirtless Old Spice Guy pull off a marketing miracle?

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Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? Tags: Case studies Marketing Solutions Social Media best practices Traditional media and advertising YouTube and video branding

Why politics may drive the social web

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According to research conducted by the Emerging Media Research Council, Brown’s effective use of social networking tools including Facebook, Twitter, and YouTube. YouTube Video Views: Brown (578,271), Coakley (51,173).

A powerful story: Simple, but not simplistic

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Tags: YouTube and video best practices

The power shift on the social web: What does it mean to you?

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Remember that just a few years ago, there were few, if any, corporate videos on YouTube and Facebook was a hang-out for college students. Not long ago, grainy home videos dominated YouTube. Remember when we used to say that “people&# are the power behind the social web?

The power shift on the social web: What does it mean to you?

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Remember that just a few years ago, there were few, if any, corporate videos on YouTube and Facebook was a hang-out for college students. Not long ago, grainy home videos dominated YouTube. Remember when we used to say that “people&# are the power behind the social web?

Why your company may not need social media

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There is a natural tendency to want to climb onboard Facebook or YouTube because everyone else is … but take a hard look at what effort is going to be the most effective use of your resources. Let’s have some fun with my buns. Cinnamon buns, that is.

Forget your website, create a social footprint

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If you conducted the same search today, you may get LinkedIn profiles, YouTube videos, Slideshare presentations, maps, perhaps even tweets from Twitter.

“Think outside the office” video promotes new economy

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Tags: Case studies Internet marketing YouTube and video economic development

What does the future hold for blogging?

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Integration — If you’re working the web well, you probably have content in a number of places like YouTube, Twitter and Slideshare. In the rapid-fire world of the social web, blogging will surely evolve.

Do websites even matter any more?

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You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home. Studies show that web page views have been dropping precipitously as folks park themselves on the social web.

We’ve hit a new low: The shittiest social media marketing plan ever

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MySpace, YouTube, Flickr. A local news and media company is getting into the social media consulting business. You heard me right.

Can social media change your company’s culture? I doubt it.

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So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies.

Meet the captain of the world’s first viral marketing success

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YouTube was brand new. . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . It was just five years ago. Facebook was just being opened to the public. And performance art with Mentos “geysers” became the world’s first video viral sensation. If you haven’t seen some of this amazing fun, push play above!

Learning from Cosmo: My fresher, sexier blog

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Here are the upcoming{grow} posts you can look forward to in 2010: RSS — Really Sensational Sex! From You Tubby to YouTube — Techniques to make you look 10 pounds thinner! One thing about blogging – Headlines matter!

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Foursquare case study: Are “swarm parties” in your company’s future?

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pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. “It’s This is exactly how it went with YouTube, Facebook and Twitter: first success in the US, then in the UK, then years of world domination.

Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis. Is YouTube Replacing the Printed Manual?

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010.

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