Trending Sources

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations.

Eloqua Experience 2010

LeadSloth

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.

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The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Half of all bloggers who responded are currently working on their second blog. IT really is poor work.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Your content keeps working for you month after month! . . Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. And which tool works best for that?

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A Simple B2B Marketing Framework

Everything Technology Marketing

The framework starts at the bottom with the “Market Knowledge Layer” - the foundational aspects of understanding the market opportunity and customer problem - and then works its way up to tactical execution of marketing programs along the customer life cycle.

B2B 99

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Among these nuggets of fold wisdom: “Be a friend to get a friend,&# “Plan yer work and work yer plan&# and “It is just darn right rude to auto DM when Tweeters follow ya’!&#. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. 4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books. Social Media requires a considerable of time and resources to make it work.&#

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. B2B Marketing Online , September 20, 2010 But surely it must be?

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Now you can provide links to your published works as part of your profile.&#. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business. A lead is a lead, right? Depends – are you in marketing or in sales?

MQL 87

Best Website Design Guides and Tips of 2010

Webbiquity

Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs.

Tips 71

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

Facebook unlike Google works off of the “or” operand not the “and” operand so you can use this to your advantage by placing as many of the companies you want to target into the Workplaces field and thereby target the employees of all of those firms.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

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Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891. Tweet.

The New Marketing Accountability

B2B Marketing Insider

Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

The Changing Nature Of Work [Slideshare]

B2B Marketing Insider

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.

Work 100

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Marketing, Death and Taxes

B2B Marketing Insider

I refuse to answer cold calls at work or home. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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How To Focus On Your Marketing Plan

B2B Marketing Insider

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. You have gathered a complete set of inputs from far and wide, so now it’s time to become a hunter and focus in on what has worked in the past and why.

11 Myths of Social Media Marketing

Webbiquity

True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable.

Media 70

The five elements of a perfect blog post

grow - Practical Marketing Solutions

When you are creating a work for the world to see, it is frightening to be imperfect. “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Tips 77

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Go ahead, works for anything.

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?

How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. But choosing the tool isn’t nearly as important as knowing how to put it to work.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Practically speaking a micro site in place of every “white paper&# would be overkill and the sheer work involved in going from just a white paper to all those artifacts for the micro site is not insignificant.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.]

17 Examples of Great Presentation Design

Hubspot

At HubSpot, we are always working to make are presentations better. Last week we shared 10 rules to help instantly improve your presentations. While readers mostly agreed with the rules, they requested some examples of well-designed slides, so Dan and I did some digging.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Social media cause people to waste time at work. The problem is not with employees or with the communications technologies, it’s with the premise that employees come into work determined to waste time. Guess what companies, people wasted time at work long before Facebook came along. Customers want to speak to the people they will be working with. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook.

Stats 67

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Social media is the hottest way businesses are reaching out to potential customers.

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.