Online is 77% Less Impactful than Newspaper
Digital B2B Marketing
APRIL 11, 2011
Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Impact is media channel agnostic (for that matter, it can come from PR, customer service or social), it can be perfectly substituted across channels. This could be called a rant. And it briefly draws on basic economic theory.