Sales Lead Insights

Eloqua Experience 2010


Eloqua is also taking a lesson from’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Eloqua Discover for (click to enlarge).

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Trending Sources

How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

ROI 57

The Future of Social CRM

Sales Intelligence View

The Social CRM can be a stand alone application or integrated within your existing CRM solution like Microsoft Dynamics netsuite oracle oracle crm on demand sCRM social selling twitter The Future of Social CRM Social CRM is growing up but still in its toddler phase. Being molded as a process to monitor, engage and manage social conversations or relationships with existing customers or prospective customers.

CRM 23

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.].

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

The Evolution of Search Engine Marketing [Dreamforce 2010]


Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 ,'s user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses.

Best CRM for Marketing Automation:, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports, of course).

Getting the Most from A Conversation with David Taber

The Point is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs.

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense


Everybody expected to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.

The Rise of Social CRM

Sales Intelligence View

Sales Intelligence sCRM Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. customer 2.0 Enterprise 2.0


Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like provide marketing automation; and ERM suites like SAP and Oracle include CRM.

CRM 11

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean ) and Web content management vendors decide to compete seriously for marketing automation business. Tags: 2010 predictions demand generation marketing automation b2b marketing

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Webinar Invitation Gets It Right. Getting the Most from A Conversation with David Taber.

Drip Campaigns: Tips From Marketing Automation Monday


Another company was saving those replies straight into Some used customizations of, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing.

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist.

Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Modern B2B Marketing consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using, and 225,000 hours of community service from their empoyees.

20 Posts to Start Your Week

Sales Intelligence View

Sales Intelligence Social Media Tips Sales insideview Enterprise 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 Web 2.0 twitter facebook social media B2B customer 2.0 Inbound Marketing social selling

B2B 5

The AppExchange – A Time Saving Resource for Marketers

Modern B2B Marketing

I had accepted this as part of the job of being a marketer, until I started using the AppExchange. The AppExchange is a collection of cloud computing applications, all of which are pre-integrated with

August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists

Sales Intelligence View

We are happy to announce that our August 2010 release of SalesView will be available this Saturday morning, August 14th. Tags: Product Updates oracle crm on demand social intelligence customer 2.0 It may be the dog days of summer but the InsideView development team has been hard at work churning out new features to help boost your sales productivity.

8 Million Sales Triggers Delivered

Sales Intelligence View

“We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others — and intelligence is a key reason for this,” said Peter Ostrow of Aberdeen Research. InsideView’s leadership continues across all major CRM platforms: : InsideView continues to be the all-time most popular sales app on the AppExchange. social selling SugarCRM

Sales 2.0: Marketing Automation & Salesforce Chatter


This morning we saw a demo of Chatter , a collaboration tools integrated with Think Facebook built into it looks just like the Facebook timeline, but it is built around your sales processes. Chatter Screenshot.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

« Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » One Comment Ardath Albee Posted November 2, 2010 at 1:44 pm | Permalink Excellent post, Howard – and an important distinction about lead gen vs. sales readiness.

Are you Attending Dreamforce 2010?

Sales Intelligence View

Last year was a huge year for us at the show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. We didn’t have Q creating any super spy gadgets but we did give away an [.]. Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Modern B2B Marketing

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. 2010 Lead Generation Optimization.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Snooping on Facebook: Not just for stalkers any more , August 17, 2010.

Marketo 2010 User Summit Focuses on Revenue Performance Management

Modern B2B Marketing

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. For example,’s Todd Forsythe impressed me with his presentation on how is using Chatter to align marketing and sales to build millions of dollars of new pipeline.

Manticore VII Marketing Automation and Lead Generation Released


The company made the announcement at’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with for AdWords campaigns and improved lead generation capabilities.

B2B Marketplaces: A New Breed Takes On an Old Problem


Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian Google App Marketplace online b2b commerce Resource Nation TechCrunch TradeKey VerticalNet VertMarkets Yelp

What REALLY Matters in a Website Redesign


The popular cloud software company,, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. Free Webinar: Website Redesign for 2010.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

These include sending an email via or ExactTarget, creating a task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with and Microsoft CRM on a regular basis.

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing.

5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

Conference lead off speaker was Polly Sumner of This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

They are partners with Google, Jigsaw, VerticalResponse, and

25 Most Influential Executives of 2010 – In the Cloud

Sales Intelligence View

CRN just announced the list of the 25 Most Influential Executives of 2010. Tags: Technology Social CRM socialprise Microsoft Dynamics Sales 2.0 I wasn’t very surprised to see EMC, Hewlett-Packard and Intel on the list. What did catch my attention was the number of executives and companies listed that are putting most if not all of their company resources into developing cloud infrastructures. Microsoft [.].

In the Race for Sustained Capability, Training Just Got Lapped…Again!


Looking at and learning from an industry pioneer and leader such as, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?