Webbiquity

NOVEMBER 6, 2018

The first research studies were released showing that online reviews could affect sales. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Companies now included generic email addresses (i.e., He did a fine job.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. No surprises in any of this, but good to see confirmation of previous research.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 billion by 2018. Participation is what gamification is all about. Adding Gamification to your Website.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Based on this research, Google and The Behavioural Architects developed a new model of the consumer buying process, which I described in my last post. on a 4-point scale. on a 4-point scale.

Buy 78

Buy B2B Opinions Customer Surveys 78

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review. Photo from Flickr by James Cridland.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Sales Engine

JUNE 28, 2016

According to Gleanster research, “8% to 10% of ‘not yet ready to buy’ leads will probably convert to a sale; others will be lost to the competition or, for whatever reason, decide not to make a purchase. Even better, are they deposited into a workflow that automatically feeds them nurturing content relevant to their demonstrated interests?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. An ESPN survey reported that one in five people would boycott the brand. A survey from DoSomething.org showed that hunger is high on the list of concerns for young people. The Environment.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. SLMA Radio - Since 2010. The study found that 53% of web users listen to internet services.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. In the US, 2.8 The Significance of Content Marketing. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

readwrite

APRIL 22, 2010

Taptu surveyed about 326,000 sites that are optimized for touch-screen browsing and found that the largest concentration of these sites falls into Taptu’s “shopping and services” category. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. And, began the era of marketing fulfilling the role of going beyond just brand advertising, but also building awareness and enabling buyers to research solutions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Aberdeen

DECEMBER 7, 2020

Salesforce launched its own social collaboration tool — Chatter — a decade ago in 2010. While the company grew its user base between 2010 and 2020, there are still organizations that are not yet using Salesforce, and hence can’t utilize Chatter. Communication Between Employees; Anywhere & Everywhere.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Pew Research ). Pew Research Center ). The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( The CMO Survey ). The CMO Survey ). 70% of the U.S. billion last year to 2.5 billion by 2018. DR4WARD ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. According to HubSpot research , 60% of survey respondents said they haven't left Facebook despite the drama and don't plan to leave. Google would have a successful social media platform. However, not everyone saw the writing on the wall.

Social Media 95

Social Media Social Marketing Planning Media 95

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Data about how social media really works, who uses it and how, continues to surprise. Super Socials use and Worship their Smartphones.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Too often we grab the latest product brochure, sales presentation or case study and post it online.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

EMagine B2B Blog

AUGUST 17, 2010

So this survey result (of 231 B2B marketers …significantly large) may seem astounding: 44% said that if asked by their C-suite, they would have no idea of the impact on profit of a 10% increase in their budget [.]. Most of us marketers feel like we’re pretty much on top of things …most of the time.

ROI 40

ROI B2B Marketing Research B2B 40

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? She revealed the results of a recent survey: Our next «Live with Marketers» will share the results of our new survey. Trust lies in business. Do you doubt that?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Analyze and monitor [competitors’] social media,” writes Brian Carroll, Executive Director of Applied Research, MECLABS. Learn from their mistakes and successes. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). (Happy Holidays! This is #2. – Jay).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%. Now deficit reduction measures are biting and bond markets shaking.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Hubspot

JUNE 4, 2014

Finally, remember the infamous Gap Logo redesign of 2010? Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. 2) Run a Content Strategy Survey. What were their strengths?

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

The Customer

SEPTEMBER 22, 2021

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Quick-Take: Research suggests that every 100-millisecond delay in website load time can cause up to a 6% drop in sales. Customers Respond to Speed.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Online Marketing Institute

DECEMBER 6, 2011

Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content Marketing World.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40