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Case study: Small business content marketing success

grow - Practical Marketing Solutions

When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 in the latter half of 2010.

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Trending Sources

Survey: Marketers Want More Video. What Else Is New?


Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right.

The State of the Blogosphere 2010

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The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Respondents for the survey, which was administered in English, represented 24 countries. Research and writing usually equate to insight and comprehension.

A fascinating “hardcore” B2B social media success

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The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! A survey showed 65% regarded the social web as a “distracting waste of time&#.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

Open Research: A Framework for Social Analytics

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You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily.

How to make social media add up to thought leadership

Chris Koch

The report is a combination of the reporting I’ve done here on this blog, case studies of social media that I’ve done for ITSMA, and two surveys that we’ve done at ITSMA over the past three years. About the time that we did our first ITSMA social media survey, I realized that I should begin trying to write about all of the different areas that we were asking about on the survey so that we could come up with something more definitive than a bunch of numbers.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. s Social Media in Business study found.

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How to Calculate Social Marketing ROI

Paul Gillin

These include press mentions, speaking invitations and performance on customer satisfaction surveys. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. Market share research; awareness research; media citations; analyst research.

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What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Case studies: 32% increase. This compares to 51% of marketers who were planning to increase their budgets in the previous study. Are you a PRO MEMBER?

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Do your research (particularly for b2b marketing) and pursue audience quality over quantity.

Thought leadership is still dead; long live idea marketing

Chris Koch

It will be a case study of your offerings in use, or it will in fact be a brochure. We need to do research. Here are the five important pieces: Research the need for ideas. Doing research first allows you to set goals using reliable, objective data. Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

2011 B2B Marketing Trends


The study also found that direct mail was judged as a low-effectiveness tactic. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ).

Study shows Twitter users are powerful consumers

grow - Practical Marketing Solutions

A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Tags: research twitter

How To Align Marketing With Sales

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 4 2010 Hi Jocelyn.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. The center has been conducting this type of research since 2008. Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500.

6 Content Marketing Tips That Drives Leads

B2B Marketing Insider

Too often we grab the latest product brochure, sales presentation or case study and post it online. Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points.

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B2B Marketers Have Little Social Media Engagement

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Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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American Business Media - Research & Marketing

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Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

Social Media Marketing Strategies for 2010


Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.

Content Curation in B2B Marketing

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Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Five New Year’s Resolutions for the B2B Marketer


Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Yet more studies showed that in 2010, marketers still listed lead quality and delivery as their top challenges. In a recent post on research Jonathan Block from Sirius Decisions shows the importance of process and the impact it has on revenue. The study states that this rate has held steady over the last three years.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Try polls and surveys to gather data. Copyright © 2010 Tiecas, Inc.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. No surprises in any of this, but good to see confirmation of previous research.

Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing


As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. and LinkedIn at 48% (Source: eROI research).

Why Social Media Will Help Us All Get Along (Better) | B2B.

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? Michael Brenner Jun 4 2010 Hi Ryan.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Copyright © 2010 Tiecas, Inc.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

A recent study by Nielsen found that 84% of consumers trust recommendations from family and friends more than any other forms of advertising. ” The research looked at whether societies at large can experience mood states that affect their collective decision-making.

How Marketers are Using Social Media for Business: New Report


Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience.


How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Background This study is the 2 nd phase of a research project by both TechTarget and Google.

87 More Vital Social Media Marketing Facts and Stats for 2012


The recent 72 Fascinating Social Media Stats post on was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 92% of recruiters use social media to find new candidates, up from 82% in 2010.

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