Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. Read more about it here.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Walker Sands

DECEMBER 12, 2023

Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. That includes new products and services as well as reports that might pique his audience’s curiosity.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. Read more about it here.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Now you can provide links to your published works as part of your profile.&#.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Ambal's Amusings

JANUARY 31, 2011

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. As I was researching the topic, I decided to develop a corresponding white paper. What was your "Aha" moment in 2010?

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Online Marketing Institute

DECEMBER 6, 2011

Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content Marketing World.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 11 steps toward a content strategy by Econsultancy. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Based on this research, Google and The Behavioural Architects developed a new model of the consumer buying process, which I described in my last post. on a 4-point scale. on a 4-point scale.

Buy 78

Buy B2B Opinions Customer Surveys 78

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. Strategy #2 — Research your target markets frequently.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

TrustRadius Marketing

MAY 3, 2022

Allied Market Research 2021) The global data warehousing market is projected to reach $51.18 Allied Market Research 2021) Data warehouse has the highest adoption of data solutions, used by 54% of organizations. From 2010 to 2020, the amount of data created, captured, copied, and consumed in the world increased from 1.2

Statistics 98

Statistics Budget Programs Distribution Trends 98

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 19 , 2010, the marketing take-away I shared was “Think Different.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Biznology

JUNE 8, 2018

They did the keyword research. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But a lot of marketers I talk to are skeptical about how to do it. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% wholesale ebook sales for January, 2010 were $31.9

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Ageism is unfortunately more prevalent than we’d like to think, with nearly 80% of older employees reporting having seen or experienced it in the workplace.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Sales Engine

JUNE 28, 2016

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. According to Gleanster research, “8% to 10% of ‘not yet ready to buy’ leads will probably convert to a sale; others will be lost to the competition or, for whatever reason, decide not to make a purchase.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. An ESPN survey reported that one in five people would boycott the brand. But sales of Nike products soared , according to CBS reporting. The kids are growing up. The Environment.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. While the full report can be accessed via web page and SlideShare , here are some of the first takeaways I found, in preliminary review. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Salesforce Marketing Cloud

OCTOBER 14, 2021

For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. Maybe it has to do with my personality — I’ve always been a math person — but for me, running reports and dashboards in Salesforce brings order to a chaotic world. That move led me to become a director of sales operations — a dream role for me!

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Varicent

FEBRUARY 4, 2021

million sellers employed in 2010 and, by 2019 – the most recent year for which there is occupational data – there were nearly 3.9 In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5% Sellers have maintained their importance, significance, and role. million sellers in the US.

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52