Remove 2010 Remove Question Remove Trust Remove Work

Best Email Marketing Tips, Tactics and Metrics of 2010


Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. 3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

Trending Sources

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. It’s a fantastic question. B2B Voices , September 1, 2010 Image via CrunchBase. Doesn’t this take a lot of work?

The New Marketing Accountability

Marketing Insider Group

Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz. But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&#

Best Social PR Guides, Tips and Tools of 2010


Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. The ranking of those results, however, seems questionable…That said, in as much as I know about the topics I searched for, the top blogs in those fields definitely peppered the search results, to greater or lesser degrees.&#

PR 47

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

B2B buying is more complex, requiring more information, interaction, and trust than typical consumer purchases. B2B buyers cut their teeth as consumers and then bring buying preferences and skills to work.

GPS 35

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Put your LinkedIn Account to Work. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.

Twitter: the little bird that grew up strong

Writing on the Web

At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller.

Ning 19

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. Michael Brenner Nov 5 2010 Thank you Denise.

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? Michael Brenner Jun 4 2010 Hi Ryan.

PR 11

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Spend some time monitoring consumer posts and watching your community managers at work in social channels. For the last two centuries, ever more powerful machines have put people out of work, but most of these jobs were labor intensive–farm workers, manufacturing and the like.

Media 37

How To Align Marketing With Sales

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Then work with sales to fill those gaps in content and process. Michael Brenner Oct 4 2010 Thanks Brian.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Find the answers to these questions and many, many more here. busgets in 2010.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? These three charts (from the webinar) illustrate how to answer these key questions. Copyright © 2010 Tiecas, Inc.

Content Curation in B2B Marketing

delicious b2bmarketing

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. It’s valuable, it works and it’s not going away.

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

And I will describe the “halo effect” and how to make it work for you. You can see this reflected in registration page questions like “Please define your industry”. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.

Confessions Of A B2B Marketer

Marketing Insider Group

But which ones are really working to drive our strategy and our business forward? It’s about aligning with sales on business outcomes and working together to craft plans to achieve those outcomes. And then creating a trusted relationship so they stay with us.

Is the era of PR over?

Chris Koch

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. For example, if the agency-managed interview leads to bad press, the guard dogs can show that they are managing risk for the company by blaming and firing the agency (agencies are used to this and work with many different companies in order to manage the ever-present risk of getting fired).

PR 9

Social Media and The Brand

Marketing Insider Group

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. In fact, we will likely work much harder but with greater and more rewarding outcomes. Ask them specific questions, enlighten them.

6 Sales and Marketing Communication Tips to Build Smarketing


The benefit to marketing is that they get to see firsthand what salespeople do, and if the marketing activities they are working on help sales or not. Using humans natural tendency to be social in order to build better marketing and sales communication works great.

B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

B2B Lead Generation Blog

If you review the pages of responses - they’re a lively read, trust me - they all point to what Doug Kessler, Creative Director of Velocity Partners, UK, summed up in his statement, “This feels like the next big frontier in B2B.”

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

Next the question becomes- how do we do it ? Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. Let me know that you can be trusted to answer my questions with easy follow up access. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick.

5 Great Reasons to Retweet Others on Twitter


Do they ask questions? Retweeting provides others with both social (“nice work!&# ) benefits as well as the practical benefit of driving more traffic to their content. When you help your follows discover new knowledge and information, you become a valued information source and build trust. Conversely, those who interact and add value grow their networks, influence and trust over time.

Best of 2009: Social Media Marketing, Part 1


Discover the answers to these questions and others here in more of the best posts on social media from this year. Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as “social media is gaining trust,&# it’s fast, it’s passionate, and it’s free (at least the tools are for the most part).

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.


What’s the next big idea in B2B?

MLT Creative

It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet?

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tuesday, September 28, 2010 Do White Papers Still Engage? The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or engaging with prospects to advance the buying cycle?

B2B 4

Blog Marketing: To Do Or Not to Do?

delicious b2bmarketing

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Do what works, not whats easy.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. It is about integrating site activities with other parts of your online lead generation system so they all work together. I field numerous calls that are a variation of the same question, “How much do you charge for redesigning a website?” A New Year and a new website mean new leads and sales opportunities.

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

This may be an untapped opportunity for brands to truly connect and build trust with their audiences. However for it to work successfully, the intentions must be to add value to the community.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

Next the question becomes- how do we do it ? Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Can people easily get to know you, like you and trust you? If you have questions, let me know.

Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

I took the same principles and processes that I used to help my own clients and packaged them within the book - it’s a different kind of strategy book that includes the concepts and logic, as well as case studies and examples, questions and exercises.

Engaging Content: Start with Why

Writing on the Web

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now.