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Eloqua Experience 2010


It is an easy to understand, prioritized view of the hottest, most engaged prospects and accounts. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

The State of the Blogosphere 2010

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The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Bloggers are sharing their soul for a greater cause…your attention, your actions, and ultimately, the prospect of circulation.

A Simple B2B Marketing Framework

Everything Technology Marketing

2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content. 3) Sales Enablement – At this point your sales team is actively engaged with the prospect.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Lead scoring must be based on both profiling of the best prospects (company size, industry classification, job function, etc.) A lead is a lead, right? Depends – are you in marketing or in sales?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).

31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

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The New Marketing Accountability

B2B Marketing Insider

See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

11 Myths of Social Media Marketing


But people in your marketplace—customers, prospects, analysts, journalists, shareholders and others—are talking about your company and/or industry across social media channels right now.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

When we allow our prospects to tell us what words they use, where and how they search for solutions, what their pain points are, and when they are ready to engage, sales and pipeline opportunities appear- almost miraculously.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

A topic micro site – if positioned as a firm’s current and future expertise on an issue, and if continually refreshed with good, new, multimedia content (including content from viewers) – can be a tool to keep prospects and customers returning to a piece of your website.

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How to Calculate Social Marketing ROI

Paul Gillin

Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

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Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. The rep may try to contact the prospect several times but will give up after a certain point. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook.

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Best Content Marketing Guides, Tips and Tactics of 2010


It helps move a prospect along the buying cycle. How many times have you heard the expression “content is king?&#

5 Outbound Calling Best Practices

Smashmouth Marketing

This is the most common time of day for prospects to be in a meeting. AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington Dialing the phone all day is a task. I have one guy who calls it panning for gold.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Inbound tactics on the other hand provide an opportunity for "ideal-fit prospects" in the right segment to find you and your offering through compelling content. In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation.

Best Web Presence Optimization Guides and Tips of 2010


Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Opening up with “most fan pages ARE vomit-inducing…but it doesn’t have to be that way!,&# the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand. Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Facebook is an extraordinary phenomenon.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800.

What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? B2B prospects are people, too.

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Because prospects in defined, targeted segments are a better fit with the vendor's offering, prospects are more likely to buy, they close faster, produce bigger deals, and remain more loyal.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#

5 Sales Closing Techniques

B2B Marketing Insider

Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Help the prospect create the longest possible list of entries in the “For” column.

Five Audiences for Social Media Marketing


Prospective Customers: the most obvious audience. Prospective Partners: social media is great for connecting with collaborators. One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one.

How NOT to select – and work with – a website design agency

EMagine B2B Blog

Tags: B2B Web Strategy Web Design apples oranges agencies vary widely argues a selection process that’s intensively interactive and dialog rich interpret bill for time agency’s project estimate cast wider net not understanding payment scheme differences significant scope unaccompanied quiz prospective aware cost drivers repair subdural hematoma evangelizing

How to use social media for B2B

Chris Koch

Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Here you have an opportunity to map out how prospects will receive your information and how you increase your odds of it actually happening.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this.

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Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Then after 5 minutes or so, the prospect accepted the meeting and offered to bring two of his direct reports. If you don't know, tell a prospect you don't know. Just stop selling and listen to your prospects.

What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?

5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. This has profound implications on marketing and the way companies engage with prospects.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Non-existent or faulty SEO One of the first things I look for when talking with a prospective client is whether or not the website is optimized for search engines.

FAQ 27

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.

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6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.

Rules 31

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Because IBM understands that their prospects are using Twitter and looking to connect with experts. American Express developed the OPEN Forum to bring businesses together, and by providing a place to do so theyve brought their prospective customers under one virtual roof. 2010 All rights reserved.

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