Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Digital Marketer

MARCH 30, 2023

Undeterred, he pressed on and Internet Direct experienced breakaway growth. The result was AZFamily, which became the second largest TV-station website in America. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Just one problem: he’d never seen the Internet.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Sprout Social

JULY 28, 2021

You can see our solution-minded product story all over our website, where the value Sprout brings to the real people behind the businesses is front and center. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. Decorate: Develop your brand personality.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. This really hit home, as I often have trouble connecting the hard work I do each day to the paragraphs at the end of our press release. If we treat it like it is boring, then so will our prospects!

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 50 Free Press Release Submission Websites by Internet Marketing.

PR 100

PR Blogger Outreach Best Practices 100

illumin

JUNE 15, 2018

Founded in 2010, ADman Media has developed a video Supply Side Platform (SSP) for native formats. Full details regarding the acquisition can be found on our website by reading our latest press release here. Pew Research reports that the Latino population in the U.S. has been the principal driver of U.S.

Advertising Agencies 75

Advertising Agencies Demand Generation Paid Search Agency Advertisements 75

Magisto

FEBRUARY 18, 2019

The latest versions of Microsoft Office like 2010, 2013 and 2016 accept more video formats – Windows Video File (.asf), If you are using PowerPoint 2010, choose “Video from Website” instead. a) If you choose the URL option, PASTE the video from YouTube you want and press SELECT. Before starting…. asf), Windows Video (.avi),

Video Marketing 56

Video Marketing Youtube Press Google 56

Convince & Convert

JULY 2, 2014

From the front page of its website to its in-store signage, it’s clear the company honors its “one for one” commitment to provide shoes to people in need. Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers. TOMS Shoes is one company that does this well.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Until there’s a clear “owner”, a task won’t get done. Think of the communication activities that may result of completing a task) A key part of taking responsibility and assigning people responsible for each task is to make them accountable.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Televerde

JULY 20, 2021

It’s not urgent, but you can’t find the answer anywhere on the website. Between 2010 and 2020, the number of companies offering omnichannel customer service increased by 300 percent. We’ve all been there: you have a quick question for a company whose service you’re using. Today, it’s something that customers expect.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Marketing Insider Group

JUNE 2, 2010

Assuming the target audience only searches for content within very specific vertical websites: Sales is often the culprit of this misconception. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Support the ecosystem and win more customers. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    In terms of both influence and usage, company websites were still at the top of the list. . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? COPPA – Do minors use your website and do you mine data for marketing? Keep it in compliance.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

APRIL 6, 2009

Check out a recent post on Marketing Today website about it. You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 10, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. Copyright © 2010 Tiecas, Inc. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60