Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional. link] [link] kevsong Yea!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Statistical Analysis. Image from Bigstock.com. Since then, social media – and the skills needed to succeed in it – has changed substantially.

Social Media 166

Social Media Media Merchandising Communities 166

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hubspot

AUGUST 31, 2011

13 Mind-Bending Social Media Marketing Statistics. 45 million people view SlideShare presentations each month. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. What is your favorite social media related statistic? Source ) Tweet This Stat! There are more than 3.5

Social Media 28

Social Media Statistics Social Marketing Media 28

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

The Effective Marketer

FEBRUARY 15, 2010

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Martech Advisor

DECEMBER 3, 2019

This storytelling technique shuttles between hope and reality, where you/your brand promises to bridge the gap between the ideal and present states. While designing landing pages or product demo presentations, focus on the selling benefits, not features. Shocking statistics. Image source: Sparkol. Converging Ideas.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Don’t miss out on this crucial point in the buyer’s journey by ensuring your brand is present. Depending on your industry, demonstrating thought leadership can take different shapes.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] links for 2010-09-07 | Glenn Friesen [.] UNsettling Stratten has a knack for gaps. Seriously honored to be on here. link] unmarketing Thanks a lot Jay. Seriously honored to be on here.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2010

Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. This makes for both short and long-term success (ex.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 115

Conference Organization Paid Search Agency PR 115

Marketing Insider Group

JUNE 21, 2011

Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays). CK’s presentation from the B2B Marketing Forum utilized these additional statistics: The Apple iPad reach $5 Billion in sales in just 3 quarters. Still not convinced?

Mobile Marketing 100

Mobile Marketing Tactics Marketing & Strategy Marketing Strategy 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 25, 2010

link] Sathya Hi jay, could i see the presentation in a bigger size. Wisely improve the present, it is nike dunk low thine. I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

DECEMBER 29, 2010

Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. 7 Surprising Statistics About Twitter in America. I’m glad that one of my posts where I include slide presentations made this top 10 list. No frills, no flourishes. Just thanks. The fascination with Twitter has no limit.

Social Media 127

Social Media Media Best Practices Buzz 127

Moz

NOVEMBER 2, 2020

American Express created Small Business Saturday in 2010 in response to the Great Recession. Share-worthy Buy Local statistics. Share the stories (with supporting statistics) of your choice to boost awareness of the benefits of shopping at independently-owned, local businesses in the following places: Websites.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Great product/great service and knowing how to prospect, present & close. Great product/great service and knowing how to prospect, present & close. Remember the cold call?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. He was very passionate about happiness and creating a culture to support the vision.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

LEADership

MARCH 7, 2014

The following are the types of email components marketers should test, and the percentage of email marketers who presently test these components: Subject line (72%). If you refer to the infographic’s line graph, you will notice how the amount of emails opened via mobile devices has greatly increased between 2010 and 2013.

Email Campaigns 40

Email Campaigns Campaigns Marketo Mobile Marketing 40

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

JUNE 22, 2010

At present we're seeing people dabble without a strong PR / Communications strategy behind them. Again, I strongly believe social media programs will be developed by several of the 86% not utilizing it presently. Getting the C-suite to really believe is SO hard. You also know how to measure your ROI effectively.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117