The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. As most solutions involve technology, experts are involved in research and evaluations. What is their motivation?

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. And, began the era of marketing fulfilling the role of going beyond just brand advertising, but also building awareness and enabling buyers to research solutions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Yes, job seekers, much like buyers, research potential employers online.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Ideally, you want to match your content with the buyer persona and the nurturing/sales stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Hubspot

DECEMBER 8, 2010

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot :

Search Engine Marketing 28

Search Engine Marketing Search Marketing Salesforce.com Buyer Personas 28

Tony Zambito

MAY 16, 2010

  In a B2C market, understanding persona goals and aligning strategies to help consumers accomplish their goals determines how a product or service is positioned.    The correlation between choices and goal orientation has been established in both academia and in research. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.  Reinvent B2B Sales With Buyer Personas (buyerpersonainsights.com). Use Buyer Personas to Segment by Buying Behavior (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

DECEMBER 12, 2018

Your business plan should convey your company's mission, your product, a plan for how you'll stand out from competitors, your financial projections, your company's short and long-term goals, your buyer persona, and your market fit. To create a business plan, take a look at our business template. The Company and Management.

Examples 99

Examples Work Management Buyer Personas Planning 99

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

KoMarketing Associates

JUNE 16, 2014

Developing buyer personas is a critical piece of this process. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. Keyword research: Develop a list of core keywords that the content will be geared towards. Block Out and Rise Above the Noise.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Tony Zambito

MAY 5, 2011

.  It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    A key to aligning with today’s B2B buyers is to learn as much as you can about the buyer journey that is unique to your segments, marketplaces, and buyer personas. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

SEPTEMBER 7, 2011

They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. The study shows that 50% of shoppers spend 75% of their time doing online research.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. Currently, I’m the Content Professor for the HubSpot Academy. blogging, videos, etc.)

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Effective Marketer

JUNE 21, 2009

Some key insights from his presentation are: Create buyer personas: what types of people are you trying to reach and what are their needs? He is also able to bring ideas implemented by Fortune 500 companies down to the level of small businesses, which is the best way to get actionable items that you can implement in your own business.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    It also fits well with the purpose of crafting buyer personas for your organization.  Image via Wikipedia.   Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

DECEMBER 5, 2010

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Companies will begin to invest more heavily in attaining buyer and market insight that reveal buyer goals, target buyer personas, and mapping of buyer journeys. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Developing Instagram personas is a helpful tool for increasing your engagement rate. Take the time to monitor your audience statistics, and update your personas accordingly. Instagram turns 10 in 2020. debut prompted 25,000 downloads in just one day.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Tony Zambito

DECEMBER 19, 2010

  This will require new ways of thinking, new tools, new systems, and much deeper understanding on who is your buyer persona and mapping your buyer’s journey to know the best ways to meet the buyer where they are in their journey.  .  B2B businesses need to view the entire buyer experience and reinvent it. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. The secret is in the research.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Copyright © 2010 Tiecas, Inc. email campaigns per week, up from 15.4 per week in 2006. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

NOVEMBER 28, 2017

In October 2010, Gap launched a new logo in an attempt to be more modern. While it wasn't so awful for Gap to pursue a logo redesign, the lesson is simply to stay in touch with your buyer personas so you can ensure your new design reflects them. If you're launching a new market, be sure to do some cultural research.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

JULY 7, 2017

Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40