Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010.

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Twitter: the little bird that grew up strong

Writing on the Web

Add this to Ning. Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site?

Trending Sources

Neuromarketing Books for Marketing to Brains

Writing on the Web

They also founded an excellent social networking site, , a Ning group, for people interested in how brain science can be applied to marketing.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. July 2010.

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. June 8, 2010.

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Thursday, June 24, 2010 at 4 p.m. Add this to Ning. Do you know how many ways a sales page can be used?

How to Make Social Proof Work Online

Writing on the Web

Add this to Ning. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies.

Attractive Content: Speak to the brains

Writing on the Web

Add this to Ning. How do you write content that attracts readers to your products and services? I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second.

Top 100 Women Creating Online Income Streams

Writing on the Web

Add this to Ning. Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.

PR needs to Focus on Conversations

Buzz Marketing for Technology

Add this to Ning. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing.

Blog Marketing: How Readers Find Your Business

Writing on the Web

Add this to Ning. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#.

Top 10 Tips for Creative Blog Writing

Writing on the Web

Add this to Ning. What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library.

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

Add this to Ning. There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks.

Content Marketing Results: Landing Pages Rule

Writing on the Web

Add this to Ning. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).

Online Reputation? 4 Tips

Writing on the Web

Add this to Ning. Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.

Social Media Strategy? Think Like a Reporter


Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place.

Blog Content: Are you personal… or all business?

Writing on the Web

Add this to Ning. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Add this to Ning. What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic?

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

Add this to Ning. How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />.

Business Results from Online Content Marketing?

Writing on the Web

Add this to Ning. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Subscribe to the comments for this post? Share this on Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn.

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Add this to Ning. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. The class is on the phone and on the Internet, your choice. Can’t make the call?

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Neuromarketing blog and Neuromarketing social networking site on Ning. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work?

Checklist: How to Start a Business Blog


You also want to build a following on your networks, whether it be your own Ning network or Twitter. Free Download: 2010 Online Marketing Blueprint. Excellent content leaves the reader with something new that they didn’t have before.

Blog Boredom: Renew and Refresh

Writing on the Web

Add this to Ning. One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#.

Create Wordpress Sales Pages: Learn how this week

Writing on the Web

You can register right here for the free class on June 24, 2010 , at 4 p.m. Add this to Ning. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. When you do encounter a problem, it’s easy to find a solution.

Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

Add this to Ning. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!


Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

Add this to Ning. In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want.

Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Add this to Ning. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do. And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. My content business, , is built on a blog platform, although I don’t use it as a blog.

Online Persuasion: What Do Clients Say?

Writing on the Web

Add this to Ning. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof.

Content Creating Processes: Do you know too much?

Writing on the Web

Add this to Ning. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. One clear message, that leads to an action, a shift in thinking. Write to teach and persuade. We know too much!

3 Biggest Challenges for Online Content Marketing?

Writing on the Web

Add this to Ning. What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I’m always asking you, because some of my readers are very smart and think of things I don’t. So please feel free to add to this by leaving a comment…).

Your Business and the Web: Getting Better?

Writing on the Web

Add this to Ning. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Yikes, …I feel an urge to create a new poll coming on!

Why Use a WP Sales Page Template?

Writing on the Web

Add this to Ning. Have you tried to create a landing page using Wordpress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

Don’t forget, it might (or might NOT) be any of the “Big 3″ It could be a small community on a Ning network just waiting for an expert like you to join in the conversation. (As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. Everybody who’s anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page.

Phony Testimonials and Dumb Social Proof

Writing on the Web

Add this to Ning. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options.

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

The comScore 2010 U.S. Ning: A platform for creating social networks, Ning allows users to build their own unique social destination, customizing every element from profile questions to design choices.