Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    It also fits well with the purpose of crafting buyer personas for your organization.    Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers.

Marketing AI 113

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 113

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. 5) CLIF Bar. 9) Snapchat.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Best of B2B Marketing. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40