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Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. Pinterest launched in March 2010, and Instagram in October 2010.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. February 26, 2010.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. How can search engine marketers leverage the functionality of Marketo specifically?

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Tools.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Marketo (37).

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Social Media Goes Corporate

Ambal's Amusings

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Dave Fleet Twitter davefleet. " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010.

Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Savvy B2B Marketing Twitter StephanieTilton. " Stephanie Tilton's Marketing Prediction for 2010.

Understand the Full Buying Process of your Buyers

Ambal's Amusings

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Steve Woods' Marketing Action for 2010. 2010 Content Marketing Trends and Predictions.

Campaigns to Conversations

Ambal's Amusings

We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog No Money Marketing Twitter jessie_paul. " Jessie Paul's Marketing Prediction for 2010. Jessie Paul's Marketing Action for 2010.

ClickPredictions: Social Media: Where's My ROI?

Ambal's Amusings

We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Webbiquity Twitter TomPick. "Marketers need tools to measure social media results the same way as other marketing programs."

Creative is King, Queen, and Everything in Between

Ambal's Amusings

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Website Kwanzoo Twitter iyermani. " Mani Iyer 's Marketing Prediction for 2010. Mani Iyer 's Marketing Action for 2010.

The Rise of Content in B2B Marketing

Ambal's Amusings

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010.

ClickPredictions: Engage Better on Social Media

Ambal's Amusings

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010.

How to measure ROI on creating and marketing content?

Ambal's Amusings

Share one example of ROI tool/strategy that has worked either for you or your client." Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

Social Media & Marketing Automation


Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&#

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools.

B2B Content Marketing - Less is the New More?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. You can also view my Marketo-sponsored Webinar on the topic.)

STOP chasing Consumers. Collaborate with your Customers.

Ambal's Amusings

We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Eyecube Twitter eyecube. " Rick Liebling 's Marketing Prediction for 2010. What value are brands providing in exchange for all the effort consumers are putting in to engaging with brands via blogs, Twitter and even offline activities like store visits and Customer Service interactions.

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

Don’t forget to subscribe to the Marketo B2B Marketing Blog for additional tools, tips and resources, or follow us on Twitter and Facebook. 5 B2B Marketing Infographics You Can’t Go Without was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].


Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo.

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5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Create a workflow that is efficient with these tools to stay at the edge without wasting time. To learn more useful information about B2B marketing and PR, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

5 Free B2B Marketing Tools

Modern B2B Marketing

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.


5 things you need to know from Dreamforce 2010

Modern B2B Marketing

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Currently Heroku’s Ruby language powers over 100K web applications like Twitter, Facbook, and Hulu.


Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Follow Infer on Twitter @InferInc.

7 Tips To Get New Facebook Fans For Your B2B Business

Modern B2B Marketing

Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. To learn more about content marketing, subscribe to the Modern B2B marketing Blog or follow @Marketo on Twitter.

Why You Need To Evolve Past Cold Calling: A CTA For Sales Professionals

Modern B2B Marketing

Research – With tools available like social networks, CRM and others, B2B sales personnel have the ability to research and connect with prospects in new ways. and evolving past cold calling, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter.

Creativity: The Missing, Yet Critical Element For B2B Marketers

Modern B2B Marketing

Today, most B2B marketers still don't embrace social engagement or online B2B marketing tools - they still stick with what they have always known and used. For more ways to add some creativity to your B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Modern B2B Marketing

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. There are lots of free tools and guides to help with this. It’s why I bought Marketo at my previous company.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Fortunately, there are more tools available than ever before to support time-honored customer feedback practices such as: Listening.

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Modern B2B Marketing

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. The difference is that these tools can now become more robust, since on an iPad it will be easier to switch between multiple Twitter accounts and even display multiple keyword searches at once (due to the larger viewing screen).

Referral Marketing: Catapulting SaaS Businesses to the Next Level

Modern B2B Marketing

Launched in 2010, Yesware owes its revenue margin to its successful referral program. One company utilizing this strategy is LastPass, a free password management tool that offers a dual referral program to its users. One such SaaS product is Sellsy, a sales and CRM tool.

Here’s just a taste of what transpired at MarTech Europe this week


Key point: social is way more than Facebook, LinkedIn, and Twitter. We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days.

15 Inspirational Quotes About B2B Marketing

Modern B2B Marketing

The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share. It’s still about relationships although today we have new tools and techniques at our disposal.

10 Worst Things to Do With a Qualified Sales Lead

Modern B2B Marketing

Lead scoring tools can help marketers act on “hot” leads more quickly and pass them to sales appropriately. Don’t forget to subscribe to the Marketo B2B Blog via RSS or follow us on Twitter. Marketers spend a lot of time (and money) delivering leads to sales teams.

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