Adobe Experience Cloud Blog

FEBRUARY 18, 2011

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. So it’s likely this may touch your organization. For me, this means sharing with my organization information on the following 5 key areas. Does this affect you?

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Biznology

AUGUST 24, 2012

What touch sequence is most productive? To summarize, they boil down to 4 general techniques: First touch, last touch. All recorded touches are given some credit, and weighted equally, or according to some reasonable factor, like where they lie in the path to the sale. Photo credit: dolphinsdock. Weighting.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. .” Go beyond simply knowing Marketo or Eloqua.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Adobe Experience Cloud Blog

JULY 12, 2012

Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. Be there at the right time : Use on-going, multi-touch campaigns to stay in-sight and in-mind, and increase the chance of being there when a prospect is ready to buy. So, what can you hope to get from utilizing social media marketing?

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Full Circle Insights

NOVEMBER 25, 2020

Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. When is First Touch Most Important?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52