The Changing Role of Marketing in 2022 – Culture and Customer Experience
Marketing Insider Group
OCTOBER 16, 2021
Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Former Chief Customer Officer at Marketo (now part of Adobe), Matt Zilli, explores this idea in a post titled The Power of Shared Beliefs. And this is only possible by providing truly great customer experiences.
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