Marketing Insider Group

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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Former Chief Customer Officer at Marketo (now part of Adobe), Matt Zilli, explores this idea in a post titled The Power of Shared Beliefs. And this is only possible by providing truly great customer experiences.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Chief Customer Officer at Marketo (the marketing software branch of Adobe), Matt Zilli, explores this idea in a post titled “ The power of shared beliefs ”. Make Culture an Integral Part of Marketing.