• CONTENTLY  |  MONDAY, MARCH 20, 2017
    [2010, Marketo] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    DiscoverOrg was always a platform that was available on the web, but in 2010, when companies got really excited on the idea of the cloud, that’s just what we rebranded as: your data service provider in the cloud, everything in the cloud, all of your tools in the cloud. Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [2010, Marketo] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Finally, the company rolled out regular user experience and reporting enhancements across its product portfolio, including updates to its platform interface, Salesforce reporting package and Marketo connector.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [2010, Marketo] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [2010, Marketo] How a Content Refresh Can Help You Stay Relevant
    Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page. How a Content Refresh Can Help You Stay Relevant was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How a Content Refresh Can Help You Stay Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketo] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2010, Marketo] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. ,
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Unique features of the product include: Full-funnel behavior signals – Infer is the only solution that seamlessly connects with a company’s marketing automation platform (like Marketo, Pardot or Oracle Eloqua) to analyze the complete spectrum of activity signals across the buyer’s journey, including data about people’s email engagement, web behavior and user-defined events. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketo] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketo] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010, Marketo] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [2010, Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • INFER  |  THURSDAY, MAY 5, 2016
    [2010, Marketo] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. Infer also expanded its library of signals with new technographic data, and added Marketo behavioral activity to the platform’s wide range of existing input signals. Finally, Infer extended its third-party ecosystem with expanded Marketo and Salesforce campaign integrations.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [2010, Marketo] 15 best Big Data companies and why they stand out
    Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. In 2010, SQream Technologies introduced its GPU-based technology that, through massive parallel computing, boosts analytics performance up to 100x faster than its competitors—meaning Teradata, IBM Netezza, Oracle Exadata, and Amazon Redshift on the Cloud really ought to watch out.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [2010, Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [2010, Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [2010, Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Adding to this, the massive acquisitions in marketing automation platforms that occurred between 2010 and 2014 have set the stage for an increase in competition between large vendors and are resulting lower, more competitive prices.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [2010, Marketo] The buzz around account-based marketing at MarTech
    Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. When we run the model on account focused data, as opposed to lead focused data, the output of the model will be the common data points your closed-won accounts share: they all hire a high volume of outbound sales reps, for example, or they all use Marketo. In 2010, predictive came about to tell us which leads to focus on.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [2010, Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    According to some reports, these tests may have been going on since as early as 2010. AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Stop the presses!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [2010, Marketo] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Take for example when Gap changed its logo in 2010 to try and bring a fresh feel to a tried and true brand. Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [2010, Marketo] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One idea I find fascinating is that Marketo could buy them, providing it with true enterprise scale B2C technology and nearly doubling its revenue. Teradata today announced it plans to sell its Marketing Applications business.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [2010, Marketo] Here’s just a taste of what transpired at MarTech Europe this week
    Gijs van Kersen , senior manager marketing operations EMEA at Juniper Networks, told the story of the incredible journey his company has taken to fully-integrated digital marketing — starting from almost no global marketing technology infrastructure in 2010 to what is now “a well-oiled machine with defined processes and analysis.” We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [2010, Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Launched in 2010, Yesware owes its revenue margin to its successful referral program. Referral Marketing: Catapulting SaaS Businesses to the Next Level was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Referral Marketing: Catapulting SaaS Businesses to the Next Level appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Laxman Papineni When was the first time you hopped on an Uber?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [2010, Marketo] 33 Inspiring B2B digital marketing case studies
    In 2010, the partners presented more than 300 webinars (both their own and through other people). MARKETO : Is a leading provider of marketing analytics software. Although th ephone reminder added $2 for every registrant, it increased conversion of people who attended from 26% to 48% and, according to Marketo, was well worth the investment in terms of sales results according to a company rep.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [2010, Marketo] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Remember how much simpler life was back in 2010? Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2010, Marketo] 5 Reasons to Invest in Interactive Content
    For one, the novelty effect – interactive content is fresh now, but so were infographics in 2010, and so were blogs in the early 2000s. 5 Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Marketo] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Marketo] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. HubSpot , Marketo ). Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010, Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing. Marketo reports that 75% of smartphone users feel inclined to delete emails that cannot be read properly on their phones.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketo] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Jon Miller is the VP Marketing and Co-Founder of Marketo. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Marketo] More New Systems Challenge the Marketing Automation Status Quo
    SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. Inbox25 also recently added a “contact stream” option, similar to Marketo’s engagement engine , that scans a prioritized list of content at regular intervals and sends each contact the highest-priority item they haven’t seen before.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Marketo] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Every year, Saleforce.com chooses a charity to spotlight at Dreamforce — this year, they chose rebuilding efforts in Haiti, which is still suffering the effects of the 2010 earthquake. Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Marketo] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Marketo] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2010, Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Pinterest launched in March 2010, and Instagram in October 2010. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2010, Marketo] Marketing Automation Industry Growth
    billion in 2010 to $4.8 Some of the factors influencing its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, more specifically, the marketing automation train is moving full steam ahead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [2010, Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. How can search engine marketers leverage the functionality of Marketo specifically? Marketo is a powerful addition to any search engine marketing campaign.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [2010, Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [2010, Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [2010, Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. demand generation systems salesforce.com marketo eloqua marketing automation industry oracle
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [2010, Marketo] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. Marketo, for example, separates their blogs by topic. That’s not a typo. If you aren’t blogging, you’re falling behind. However, creating a blog is only the first step. The most successful company blogs capture quality leads, not just more leads.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [2010, Marketo] Old vs. New: The Evolution of the Term Social Marketing
    by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. At Marketo, we define social marketing as the strategy of including social channels in every aspect of your marketing.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [2010, Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [2010, Marketo] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). From Martin Cooper’s 1st mobile call in 1973 to the introduction of location-based social networking platform, Foursquare, in 2010, the world of mobile communication and the opportunity it presents to businesses is growing exponentially, with no sign of slowing in sight.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). The figures for "other" are a bit misleading because the 2011 and 2012 figures include a few more companies than the 2010 data.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    I put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [2010, Marketo] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
    Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit. While it was geared primarily towards marketers in the industrial sector, this virtual event offered valuable advice for any B2B marketer.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] An Example of a Well Executed Event: Blueglass 2012
    These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [2010, Marketo] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Insider Summit 2012. Sun, Mar 11 2012 21:38:39. Reply Retweet. Share. “ 92% of prospects don’t respond to cold emails or cold calls #IS12. Jim Keenan.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Insider Summit 2012. Sun, Mar 11 2012 21:38:39. Reply Retweet. Share. “ 92% of prospects don’t respond to cold emails or cold calls #IS12. Jim Keenan.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [2010, Marketo] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
    Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller How do entrepreneurs feel about their small businesses in 2012?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [2010, Marketo] Social Media In Demand Generation: Cracking The Mystery
    The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”. Social Media In Demand Generation: Cracking The Mystery was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino So you bought into social media as a B2B demand generation channel.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] ‘Rocket Fuel’ and Today’s $50M Funding News
    by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo. Marketo is right in the thick of that transformative shift. Here at Marketo, we are changing – and accelerating – the way businesses grow and succeed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] Marketo Raises Another $50 Million: Where Does the Money Go?
    Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. Remember that Marketo said it has $70 million cash on hand?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [2010, Marketo] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    The comScore 2010 U.S. Identifying the Hottest Social Networks and Niche Sites for Your Target Audience was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2010, Marketo] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [2010, Marketo] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    million, an increase of 61 percent from the same quarter of 2010. Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2011
    [2010, Marketo] ‘More Intelligent’ Marketing Drives Greater Revenue Performance and ROI
    This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”. More Intelligent’ Marketing Drives Greater Revenue Performance and ROI was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [2010, Marketo] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    in January 2010 alone, to slightly more than 203 million users. The same Nielsen study mentioned above found that the average time people spend using Facebook per month grew nearly 10% monthly over a year, topping seven hours at the beginning of 2010 and apparently not having slowed since. million home and work Internet users visited at least one eBay-owned site or launched an eBay-owned application during January 2010.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [2010, Marketo] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [2010, Marketo] 3 Ways to Improve the Quality of Your Sales Leads
    A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Is Content Marketing Traditional Advertising’s New Rival? [Infographic]
    The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [2010, Marketo] Improve Lead Generation with Help from Unhappy Customers
    In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. . Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth. Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison. Do you consider grumpy customers a blessing or a curse?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2010, Marketo] The Rise of the Content Marketer « The Effective Marketer
    According to a recent report from Forrester Research titled “B2B Marketers Must Better Prepare for Marketing Automation &# ( get it from Marketo for free ), marketers have to really focus their efforts on content creation if they are to succeed: “If they only push this type of content out in campaigns, they push their audiences away, since business buyers have a low tolerance for commercial messages.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2010, Marketo] Strategies for B2B Marketing in a Recession, Part 2
    I was reminded of this when listening to Marketo’s Chief Revenue Officer Paul Albright in his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales. For example, Marketo’s customers experience an average increase in sales and marketing productivity of more than 20% in the first year alone. Strategies for B2B Marketing in a Recession, Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [2010, Marketo] 5 Strategies that Fuel the Sales and Marketing Machine
    It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. by Andrew Spoeth I was recently thinking about an event I attended in January.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [2010, Marketo] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    52% of sales reps do not achieve their sales goals (CSO Insights, 2010 SPO Sales Strategy Analysis). Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez I have written previously in this space about growth being the critical business imperative during these still challenging post-Recessionary times.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [2010, Marketo] 5 B2B Marketing Tips for Using Press Releases
    A 2010 study by Forrester research found that online viewing now equals that of TV viewing. To see Marketo’s own press releases, visit our News Center. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. 5 B2B Marketing Tips for Using Press Releases was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2010, Marketo] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding. And make sure that you don’t forget any state taxes that you paid in 2010 when you filed your 2009 return(s). Tax Time for the Marketing and Sales Professional was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2010, Marketo] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. From 1990 – 2010, this detailed analysis follows how search began and gives insight into the technical aspects and individuals who molded the process.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [2010, Marketo] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [2010, Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target; an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership; and a “buying intent score” tracks when a lead demonstrates key purchase indicators. At Marketo, we pair SDRs to specific Sales Account Executives territories.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] What the iPad Revolution Means to The Future of Sales and Marketing
    million in 2012, up from an estimated 14 million in 2010. What the iPad Revolution Means to The Future of Sales and Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [2010, Marketo] Ease Email Marketing Headaches
    to $206 million in 2010, according to Metrics 2.0. 75% of daily social media users said email is the best way for companies to communicate with them compared to 65% of all email users according to a study by MarketingSherpa (2010). To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino According to the Radicati Group, Inc.,
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 23, 2011
    [2010, Marketo] B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers
    by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b buzz B2B social media community data dreamforce 2010 Hoovers james rogers online marketing
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [2010, Marketo] 5 Steps to Social Media Leads with Content Marketing
    of respondents using this metric in 2010 to 65.7% Ideally you have a marketing automation platform (like Eloqua, Marketo, SilverPop, etc) in place that lets you nurture your new prospects with content tailored to their demographic profile and behavioral patterns, and helps prospects move along the buyers journey with content mapped to each stage. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [2010, Marketo] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
    by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. Fernandez : Hi, I’m Phil Fernandez CEO of Marketo.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010, Marketo] Marketing Automation Catching On Fire
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [2010, Marketo] 5 Ways Sales Will Continue To Evolve
    For example, some buyers come to companies armed with prior research and recommendations (in fact, according to a 2010 Nielsen survey of 27,000 Internet users, 57 % of online respondents said they consider reviews prior to buying), while some still come to the table as a cold lead who need companies to educate and inform them before they make decisions. 5 Ways Sales Will Continue To Evolve was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [2010, Marketo] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap. This is a big step forward in our goal of connecting Marketo users and giving them the tools to create high performing revenue machines! ?.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [2010, Marketo] The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer
    by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [2010, Marketo] American Privacy 2011 – Empowering the Consumer
    The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Josh Aberant Online privacy is changing in the US. Yes, it’s finally happening. Have no doubt, there’s going to be more government regulation and there’s going to be more industry self-regulation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [2010, Marketo] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
    Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackle the following objectives: creating a high-velocity revenue engine, unleashing sales productivity and the death of cold calling.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [2010, Marketo] Another Estimate of B2B Marketing Automation Revenue
    Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Add these up, and you get a total B2B marketing automation revenues for 2010 of $225 million: Maybe I’ll adjust my original $200 million estimate and maybe I won’t bother. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [2010, Marketo] Setting Your Social Media Strategy – Part 2
    Setting Your Social Media Strategy – Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Amazom.com dreamforce 2010 Intuit Social Media Marketingby Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 6, 2011
    [2010, Marketo] These Days in Privacy – How new developments in privacy may affect online marketing
    The end of 2010 is proving to be a formative time for new privacy protections. We’ll continue to explore these developments and look at what they mean for online marketing and discuss Marketo’s position on these new developments. These Days in Privacy – How new developments in privacy may affect online marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Josh Aberant These are exciting times in privacy.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2010, Marketo] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 29, 2010
    [2010, Marketo] Creating Opportunity Out of Turmoil
    While I can’t argue at all with the selection of Mr. Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010? Creating Opportunity Out of Turmoil was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [2010, Marketo] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010, Marketo] Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
    by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series. During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [2010, Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [2010, Marketo] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [2010, Marketo] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    in 2010 according to eMarketer. To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook. . Why Most B2B Social Media Marketing Fails (And How To Fix It) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.
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