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Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Wikipedia and a handful of open-source software developers were the pioneers.

Skype 23

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Some markets have already seen this shift occur.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced today … and answer the question on everybody’s mind — “Will my Klout score drop?” Joe Fernandez of Klout. Of course not.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility.

CPM 4

11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds. If you haven’t heard of Apple then you’ve probably been living under a rock.