Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase.

Trending Sources

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. A lot of marketers would probably like to be in Susan Popper’s shoes.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. And this is where many B2B marketers stumble.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia.

The 4 Mary Meeker Slides Every Marketer Should See

Modern Marketing

But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Mobile accounted for 4% of Internet traffic in 2010. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it.

Glossary: 29 Email Marketing Terms Marketers Must Know


According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.


Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.


Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Growth hacking, my friends is marketing. The future of marketing.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#

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What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise.

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The Insidious Nofollow Tag: An SEO Rant


I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil.

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Best of B2B Marketing. May 2010. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. Facebook Marketing Tips and Tactics. What Goal is Your Marketing Content Achieving? Search Engine Marketing ROI. August 3, 2010.

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The Four Pillars of B2B Marketing Success by Christopher Ryan

Great B2B Marketing

The Pareto Principle as Applied to B2B Marketing. According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. This caused me to ponder on the importance of understanding which 20% of the causes in B2B marketing and sales are responsible for 80% of the effects – or in marketing, the results.

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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey. 

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

An Open Letter to Jimmy Wales


Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). Hi Jimmy.

Does convert for B2B Marketing – a case study

Buzz Marketing for Technology

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

How to build emotional engagement in B2B marketing

Chris Koch

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. It’s why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year.

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers.

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia.   Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.    This is a real challenge from a content marketing standpoint. 

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia.    Gaining insight into what types of multi-media formats buyers respond to can lead to effective digital and social media marketing strategies. 

Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Buyer Experience Innovation: 5 Management Principles

Tony Zambito

Image via Wikipedia. Led by senior executives overseeing sales, marketing, and service 2.   In this case, a CEO is wise to choose a senior executive with that special attribute and capability of unifying sales, marketing, and service into alignment with buyer experience. 

The Four Elements of Buyer Experience Ecosystem Thinking

Tony Zambito

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    The complexities presented by B2B markets and environments make this type of thinking all the more necessary. 

The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.   This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.  

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio.

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The Redesign of Customer Experience in the Digital Age

Tony Zambito

Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.    It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another. 

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

3 Ways to Enable The New Digital Buyer Journey

Tony Zambito

Image via Wikipedia. In our 21st century, the buyer journey is undergoing a transformation and renewal with the advent of digital marketing.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St.

Do too many cooks spoil the blog?

Chris Koch

Image via Wikipedia. The multi-author approach is more loyal to the traditional marketing approach that says that the brand comes before the individual. Tags: Blogging Brand, Reputation, and Positioning B2B marketing Blog Brand Brand Management marketing Social Media

The 10 Rules for Creating a Buyer Persona: Rule 10 and Final Recap

Tony Zambito

Image via Wikipedia.   These rules are a reflection of over a decade of contributing to persona development in general and taking the first step in 2002 towards making persona development a useful process for sales and marketing when I asked the question: “why not buyer personas?” 

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Modern Marketing

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