Remove persona
article thumbnail

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100
article thumbnail

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    How? 

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In essence, this transformation is creating a mandate for B2B companies to adjust their approach to marketing and sales accordingly.  Engage the Social Buyer Persona (customerthink.com).

Buy 100
article thumbnail

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia.   Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.    This is old news now and has created the expanding industry of marketing automation. 

article thumbnail

Meet 3D virtual influencers, the new breed of marketing influencers

Martech

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers. Get MarTech!

article thumbnail

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Is The White Paper Dead for B2B Marketing? Want your posts included here? come at a price.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.