The Point
DECEMBER 6, 2010
Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.
The Point
JANUARY 20, 2011
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.
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The Point
NOVEMBER 9, 2010
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.
The Point
AUGUST 18, 2014
A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Usually, marketing best practice dictates that an email focus on one offer and one call to action. The last thing a prospect wants to read is a re-hashed press release.
The Point
FEBRUARY 24, 2011
In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads.
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