Smashmouth Marketing

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true? Leads per marketing event (blogs, tweets, whitepapers)?

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Activate Acquires Green Leads

Smashmouth Marketing

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. Enough business.

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

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Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. I read 20-40 of them a day, do they need improvement?

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5 Outbound Calling Best Practices

Smashmouth Marketing

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.

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Appointment Setting Vendors Can Reduce Carbon Footprint

Smashmouth Marketing

tons CO2 Green Leads (Employees & Space) : 142 tons CO2 It is estimated that Green Leads and our clients will purchase estimated carbon offsets to cover between 500-600 tons of CO2 footprint in 2010. tons CO2 Face to Face by Flight : 0.29 So take those first introductory appointments by phone.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 Tags: marketing twitter sales2.0 combines customer focused processes with Web 2.0