Lattice

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What the AlphaGo victory means for Marketing and Sales

Lattice

W hat does this mean for those of us in marketing and sales? In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications. Companies with large marketing databases or reps covering a large patch will be the first to benefit from new-AI.

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up.