• HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [2010, Marketing] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    Without an established brand, I needed something relatable, accurate, and marketable that our audience could use to identify the type of service we provided. After Sean Ellis coined the phrase in 2010, growth hacking caught on quickly. Before long, it was being used to describe all kinds of marketing: technical marketing, data-driven marketing, or anything else a rising marketing firm wanted it to mean.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [2010, Marketing] 10 Interesting Digital Marketing Stats to Ring in 2018
    Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. For 85% of B2B marketers, quality content and a commitment to metrics is critical.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [2010, Marketing] Are You Ready for Content Marketing in 2018? 60+ Predictions
    It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. And, if anyone can help lead the content marketing industry forward and prepare you for what’s to come, it’s the group of experts who contributed to our 10 th annual e-book of content marketing predictions. At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [2010, Marketing] Interview with Mark Schaefer
    Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops.
  • HUBSPOT  |  TUESDAY, NOVEMBER 28, 2017
    [2010, Marketing] 8 of the Biggest Marketing Mistakes We've Ever Seen
    marketers. They go down in history as the biggest marketing mistakes of our time. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. So, what do we take away from this marketing mistake?
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 27, 2017
    [2010, Marketing] The Trials and Tribulations of the SEO: A Marketing Fable—Part One
    In the cold winter of 2016 we sensed an ominous change in the lives of search marketers. They were not involved in many of the content marketing conversations that Skyword was having with marketing teams. For a simple and elegant explanation to our question about SEO and search marketing priorities, we reached out to the leaders in the space. The story arc that unfolded told of major consumer trends reshaping the old world of search marketing. Marketing SEO
  • HUBSPOT  |  MONDAY, NOVEMBER 13, 2017
    [2010, Marketing] 14 of the Best Advertising and Marketing Campaigns of All Time
    So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? A marketing campaign is a variety of content assets centralized around one message. They often use many different marketing channels to get this idea across. of the vodka market. So what’s a marketer's lesson here?
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 12, 2017
    [2010, Marketing] Content Creation Robots Are Here [Examples]
    HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? The direction of Wordsmith – a mutation of bot and human – could be a direction for marketers.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 11, 2017
    [2010, Marketing] 1 million software companies by 2027? We’re gonna need a bigger chart
    ” In many ways, large “market makers” who offer stable platforms can catalyze the perfect environment for an ecosystem of entrepreneurs to thrive. This is exactly what happened with the marketing technology landscape from 2010 to 2017. 61% of the martech companies I found in 2010 were acquired over the past 7 years — many serving as key components in today’s major “marketing clouds.” Marketing Software
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 9, 2017
    [2010, Marketing] Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017.
  • ASPIDISTRA  |  WEDNESDAY, NOVEMBER 1, 2017
    [2010, Marketing] And the winner is…. Aspidistra client, Industrial Ancillaries.
    Jamie Dennis, MD Of Industrial Ancillaries, said: “Aspidistra has been our ecommerce provider since 2010 years and we chose them because of their proven specialism in Sage-integrated ecommerce. Industrial Ancillaries are pioneers – “Our approach is helping to transform the way our entire market works”. He continues: “We work in a complex market where b2b ecommerce is still a relative newcomer. Our approach is helping to transform the way our entire market works”.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 29, 2017
    [2010, Marketing] The 2010 marketing technology proto-landscape did consolidate by 61%
    Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. Just based on the gross number of companies in the field, that would seem to debunk the notion that the marketing technology industry has “consolidated.”
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 29, 2017
    [2010, Marketing] A Content Marketing Love Letter
    She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Joe, our marketing department needs ongoing content marketing training. Joe, why isn’t there a content marketing conference? Birth of Content Marketing Institute.
  • HUBSPOT  |  THURSDAY, OCTOBER 26, 2017
    [2010, Marketing] 7 Books That Will Help You Develop More Empathy
    You can also market and sell the way your prospects buy and create products that actually fulfill their needs. Leaders make critical business decisions every day, and any lack of empathy on their part can produce unhappy employees, self-serving marketing and sales processes, and inferior products. Whether you’re a designer, product developer, or marketer, this book will revolutionize the way you analyze and develop your products.
  • CONTENTLY  |  THURSDAY, OCTOBER 19, 2017
    [2010, Marketing] The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
    Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. Here are 4 takeaways that examine the state of B2B content marketing and point out some areas where marketers need to improve.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [2010, Marketing] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. It’s no longer enough to simply do content marketing.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 21, 2017
    [2010, Marketing] I’ve joined HubSpot as VP platform ecosystem, and this is why
    I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? I show them the marketing technology landscape and ask, “What do you see?”
  • SNAPAPP  |  MONDAY, AUGUST 28, 2017
    [2010, Marketing] A Go-To Guide for Impactful Fall Marketing Campaigns (11+ ideas and examples)
    If you’ve been holding off on running a fall marketing campaign, it’s time to rethink your strategy. 5 Outstanding Examples of Fall Marketing Campaigns. . Let’s take a look at some fall marketing campaigns that stand out from the competition to help inspire us this season. One of my favorite Halloween themed marketing campaigns has always been from Kit-Kat. BMW has had a long history of out-of-the-box marketing idea. Need More Fall Marketing Campaign Ideas? .
  • PUREB2B  |  SUNDAY, AUGUST 27, 2017
    [2010, Marketing] The Importance of B2B Storytelling
    Storytelling is a powerful tool for marketing, but let’s take a look at why it works from a psychological standpoint: . Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. Marketers can communicate their product or service better through storytelling. B2B marketers found subtlety in storytelling. But what does “personal value” mean in B2B marketing?
  • TAYLORMADEIN KEW  |  SUNDAY, AUGUST 6, 2017
    [2010, Marketing] In search of serendipity: why I’m signing off social media for the summer
    For B2B marketers, particularly over the past 10 years, it seems that more and more is being demanded of us by our companies, we are increasingly under pressure to do more, and we never have enough time to do everything that needs to be done. It’s hard to believe that social media is such a relatively recent phenomenon; for context, LinkedIn launched in 2003, Facebook in 2004, YouTube in 2005, Twitter in 2006, and Instagram and Pinterest in 2010.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [2010, Marketing] 10 Examples of Amazing Viral Marketing Videos
    These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. 2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl!
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [2010, Marketing] 6 Viral Video Marketing Examples That Will Never Get Old
    It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy.
  • HG DATA  |  THURSDAY, JUNE 8, 2017
    [2010, Marketing] The Best “Business Books” for Your Summer Vacation
    I was half asleep going through the routine, multitasking checking the opening of the stock market and overnight emails from long lost relatives from Kenya, when I asked her to spell the word encyclopedia. But in 2010, when Carr came out with his book, The Shallows: What the Internet is Doing to Our Brains, he gave us a little more perspective. And forget all those supposed insights into sizzling marketing and sales strategies that are cold before I can finish reading.
  • CONTENT STANDARD  |  MONDAY, JUNE 5, 2017
    [2010, Marketing] Could Better Brand Storytelling Help Mitigate Uber’s Problems?
    Uber general manager and head of cities Fred Jones noted that the company “never really had a brand voice in terms of what we stand for and what we believe in,” according to Marketing Week. In 2015, Uber CEO and cofounder Travis Kalanick underscored the company’s need to do a better job at telling its brand story, Marketing Week notes. As far as market share goes, Uber dominates competitor Lyft. For marketers, the Uber example serves as a cautionary tale.
  • HUBSPOT  |  FRIDAY, JUNE 2, 2017
    [2010, Marketing] Why Generation Z Should Be Included in Your Content Strategy [Infographic]
    But now, pop musicians are singing to one of the newest populations, and as marketers, it's time for us to turn our attention to it: Generation Z. here are a few fun facts, courtesy of Adweek : Generation Z is comprised of those born between about 1996 and 2010. But why should marketers pay attention to this particular generation? I'll admit it: I've always been a bit befuddled by the letters assigned to generations.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 25, 2017
    [2010, Marketing] Leads are dead…and other pithy thoughts from #SDSummit17
    The next-gen demand waterfall is a needed advancement for marketing strategy – it is not simply a re-labeling of the old funnel. This also means that we need to organize Sales and Marketing by buying team; and by extension, Product must also be aligned. Building the Demand Unit and tracking it through the waterfall is the next pursuit of modern marketers. There will never be a better time than this to learn how to leverage this type of data into your marketing mix.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [2010, Marketing] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing? Marketing technology is a given these days.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [2010, Marketing] An Actionable Guide to Visual Storytelling
    And in the modern world, stories are an ubiquitous marketing tool as well. . Although 70% of B2B marketers are planning to create more content this year than they did in 2016, only 3 in 10 of them believe they’re effective at content marketing. This is down from 38% last year – and reflective of the increasing difficulty of marketing via stories alone. . . As recently as 2010, something as simple as an infographic could cost thousands of dollars to produce. .
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [2010, Marketing] SEO Strategy: Your Approach to SEO is Broken
    Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”. Few, if any, of the myriad of daily tasks necessary for successful digital marketing and the ability to reach your business goals, are possible without SEO. Today’s SEO Strategy isn’t the SEO Strategy of 2010 (or 2016, for That Matter). SEO should be the heart of every forward-thinking digital marketing strategy.
  • CONTENT STANDARD  |  THURSDAY, MAY 18, 2017
    [2010, Marketing] Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes
    That’s the case for one unlucky marketer at a national restaurant chain. A PR crisis of this scale is likely to strain everyone in the company, and marketers play a direct role in helping the company move past this ugly chapter. This means marketers are working on a short deadline when disaster strikes. Immediate responses need to be made carefully, and they need to involve both executives and PR experts guiding content and other marketing decisions.
  • CONTENTLY  |  WEDNESDAY, MAY 17, 2017
    [2010, Marketing] Survey: Marketers Want More Video. What Else Is New?
    “There’s no doubt that online video marketing is on the rise. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.” Video has been the talk of the marketing world for years.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2010, Marketing] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    Or a great marketing and content strategy? As a marketer, I know there’s more to the story. The year was 2010. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention. Content Strategy MarketingWhat is Star Wars, truly? Is it a film franchise?
  • MARKETING INSIDER GROUP  |  FRIDAY, MAY 5, 2017
    [2010, Marketing] Weekend Reading: “Hacking Growth” by Sean Ellis
    For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, co-author with Morgan Brown of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Sean Ellis coined the term “growth hacker” in 2010. The post Weekend Reading: “Hacking Growth” by Sean Ellis appeared first on Marketing Insider Group. Marketing Strategy
  • CONTENTLY  |  WEDNESDAY, MAY 3, 2017
    [2010, Marketing] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. The year was 2010.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [2010, Marketing] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. ” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. ” So where does that leave digital marketers?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [2010, Marketing] The rise of “morality-via-branding” to add empathy and connect emotionally
    But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore? Can’t individual politicians simply do what’s right, and not just what their party demands?
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [2010, Marketing] Video Measurement Is Broken. Here’s How to Fix It
    ” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. When Moat was founded in 2010, viewability was just starting to become a big issue. It also helps marketers translate results from different platforms.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [2010, Marketing] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. To keep it short: tactics come and go, but having a foundation is what will get you through the ups and downs of being a successful content marketer. created and launched HubSpot’s Content Marketing Certification.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [2010, Marketing] How Your Agency Can Add Value and Minimize Risk for Small Businesses
    When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This makes SMBs understandably cautious when choosing a marketing agency —and creates challenges for the agencies themselves. Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of underperformance.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2010, Marketing] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs. Lausten contacted a number of Swedish agencies pretending to be the marketing director of a firm looking to hire a new agency. Today, Biedrzycki is a Principal Tech Partner Marketing Manager at HubSpot.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [2010, Marketing] Explain the Complex Simply – Wise Words from Todd Hartley
    But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall. Back then, Hartley was leading digital marketing for seven of the largest nationally-syndicated talk shows in Hollywood, and his job was to report what was most successful every week. And before I knew it, in 2010 I opened up WireBuzz ! Smart marketers start out with the really smart strategy and they’re able to execute all the way through the process.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [2010, Marketing] How social media is changing what brands stand for
    When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. Traditionally marketers define “value” with a simple formula: benefit divided by the price. trillion since 2010 (source: US SIF Foundation).
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [2010, Marketing] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon. ” As artificial intelligence continues to grab headlines, I spoke to Schuck to get his take on evolving skill sets for marketers, where salespeople fit in an automated future, and why some marketers struggle with marketing technology. Do you think it’s going to be a big part of marketing’s future? Einstein. Sensai.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2010, Marketing] 6 Branding Mistakes Undermining Your Company's Image
    At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction: Image via: Designer Daily. Marketing AgencyIn 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.
  • LISTENLOOP  |  FRIDAY, MARCH 10, 2017
    [2010, Marketing] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    Jeff : I’m the VP of Marketing at AeroFS/Amium. What does a VP of Marketing do at a company of your stage and size? Jeff : Our company has 25 people right now, mostly engineers, and on my team, I have 2 marketers working with me. So that’s my direct team, but of course, any marketing team also has lots of external help. Can you walk us through your marketing launch strategy? I presume you’ve done marketing at a prior business-to-business organization.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [2010, Marketing] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2010, Marketing] The Stories Behind 5 Social Networks That Never Caught On
    Ping was launched as an iTunes feature in 2010 and was closed in 2012. When he launched Ping in 2010, Apple chief executive Steve Jobs referred to it as “Facebook and Twitter meets iTunes.” Lessons for Marketers from Failed Social Media. There are several lessons for modern marketers in the stories of these forgotten social networks. There’s value in this lesson for marketers, too. What was the first social network you ever joined?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [2010, Marketing] 7 Ways That Brands Can Leverage Instagram Stories
    Instagram launched in 2010. An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Recently, Instagram rolled out “Stories” — a feature that’s capturing the attention of many marketers. And how can marketers use it to accomplish their goals? Marketers are charged with understanding the pain points of their target audience.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [2010, Marketing] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly. “ Infer Behavior Scoring for Pardot Increases Sales and Marketing Impact.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 22, 2017
    [2010, Marketing] Should B2B marketing ‘own’ CX?
    As if we don’t already have enough to distract us, the latest bandwagon to roll through our B2B marketing universe is customer experience (CX). Driven by the attention that CX is garnering in the B2C marketing world, B2B marketers are enthusiastically signing up to ‘own’ CX within our organizations. Fully 45% of high performers and a shocking 80% of the rest of the survey respondents did not think their marketing departments understood their customers.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [2010, Marketing] The fake news lesson for marketers: You will be a victim
    Fake news made headlines during the election, but the phenomenon is nothing new to marketers. In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Marketers should pay close attention to the evolving fake news phenomenon because they will be targets.
  • LISTENLOOP  |  WEDNESDAY, DECEMBER 21, 2016
    [2010, Marketing] B2B Social Media and Account Based Marketing (ABM)
    In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy , and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. Kevin: So I am Kevin King, the marketing lead for Bambu by Sprout Social, which is an employee advocacy platform that we launched last year.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [2010, Marketing] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easier than ever for sales reps and marketers to infuse predictive intelligence into their decision-making in order to grow revenue more quickly. “ Infer Behavior Scoring for Pardot Dramatically Increases Sales and Marketing Impact .
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [2010, Marketing] When Facts Fall Short: Why Brands Need a Point of View
    Since 2013, the incident has served as an interesting learning experience for content marketers. The brand and the publication didn’t fit well together, so the ad just read like a marketing brochure. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Marketers have to balance a brand’s positioning with a publisher’s perspective and a consumer’s interest.
  • LEADFEEDER  |  MONDAY, NOVEMBER 28, 2016
    [2010, Marketing] How do you smash it at Slush? Industry stars tell all
    173 companies have graduated from Startup Sauna since 2010 raising $100 million in funding. “My Juhani Polkko is Founder & Chief Marketing Officer at San Francisco, the first agency in Finland to focus solely on startups. Slush is here and if you’re anything like most people you’re feeling overwhelmed by the sheer number of possibilities: from exciting startups and world-famous experts, to inspiring talks and promising parties.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [2010, Marketing] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [2010, Marketing] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    He’s also an award-winning executive and the CEO and founder of Every Market Media. We had the chance to sit down with Rick and pick his brain about pressing marketing challenges, maintaining creative freedom, and how a little meditation every so often is a key ingredient when it comes to being the happiest, most productive version of yourself. This taught me about running Internet businesses as well as digital marketing. What was the genesis for founding Every Market Media?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [2010, Marketing] Why We May Be Thinking About Chatbots All Wrong
    A Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.) Last Sunday, I wanted to order a pizza.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2010, Marketing] A Brief History of Search & SEO
    But there wasn’t yet a way to measure the authenticity of those links -- for the early part of the 2000s, Marketing Technology Blog says it was still possible to use these backlinking techniques to rank pages that weren't even related to search criteria. Bing premiered that June, with Microsoft aggressively marketing it as the search engine that would produce noticeably better results than Google. That’s thanks to the Google Instant technology, which rolled out in September 2010.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [2010, Marketing] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. How is a content marketer supposed to keep up with that kind of change? In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, OCTOBER 23, 2016
    [2010, Marketing] The Unfinished Business of Marketing-Sales Alignment
    A little over six years ago, I published a blog post that discussed the need for a more collaborative relationship between marketing and sales. Since 2010, I've written about various aspects of marketing-sales alignment 22 times. I certainly wasn't the first person to discuss the disconnect that frequently exists between marketing and sales or the need for better marketing-sales alignment. The responses were nearly evenly split between marketers and sales pros.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketing] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketing] The Smart Marketers Guide to Growth Hacking [Free Download]
    Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. But what exactly is growth hacking, and how is it different from regular marketing? In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth. Access your copy of The Smart Marketer's Guide to Growth Hacking today.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [2010, Marketing] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Since 2010, Instagram has garnered more than 500 million users , 4.2 2) Determine your target market and cater to them without compromising your brand identity. To do this, start by getting to know what’s important to your target market -- what they love about your brand, products, and services. billion daily likes, and more than 95 million photos and videos posted per day.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2010, Marketing] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. According to Forbes , 92% of marketers say social media is important for their business, and social media drives about a third of all referral traffic —or 5% to 15% of total traffic for the typical blog.
  • PUZZLE MARKETER  |  FRIDAY, OCTOBER 7, 2016
    [2010, Marketing] Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. So I’ve been knee-deep in marketing freelancing, in-house and with an agency.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [2010, Marketing] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2010, Marketing] A Brief History of Facebook Marketing
    Pretty good for a Facebook marketing video.) This is one of the many reasons content marketers need to understand how to navigate Facebook marketing. As this series rolls out, we’ll look at which brands are nailing Facebook marketing, how to measure success, and examine features that go underutilized on the social media platform. Targeted Facebook Ads continue to be a basic component of Facebook marketing. Marketing Social Media
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [2010, Marketing] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    This continued expansion underscores the accelerating market demand for artificial intelligence and for Infer’s solutions, as well as the consistent success Infer customers experience from infusing predictive insights into their own growth strategies across sales and marketing. The company is continuing to drive adoption up-market, cementing its position as the go-to predictive sales and marketing platform for the enterprise.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 27, 2016
    [2010, Marketing] 5 reasons your business needs a mobile app
    If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group. Marketing Strategy Mobile
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [2010, Marketing] Tips on how to use LinkedIn for Better Lead Generation
    Then came a couple of decades of marketing positions – mostly in the technology industry. By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [2010, Marketing] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    In March of 2010, the Affordable Care Act (ACA) was signed into law. The brand’s content marketing ambitions all centered on a goal, simply stated but difficult to execute: match complex ideas with straightforward explanations, and make everything as easy for customers as possible. “The whole idea of why we should do content marketing was born out of the Affordable Care Act,” explained Andrew Reinbold, content marketing director at Anthem.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 15, 2016
    [2010, Marketing] How Quickly Is the MarTech Industry Growing?
    Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] Why Bad Jingles Make Good Marketing
    Today, the jingle runs in 14 markets nationwide, playing on about 50 stations, with its daily reach somewhere in the neighborhood of 50 million listeners. Marketers prefer to license recognizable music from recording artists, a market that brought in $355 million last year. As she told Forbes in 2010: “A jingle is not successful if you listen to it once and like it. The post Why Bad Jingles Make Good Marketing appeared first on The Content Strategist.
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] Lead Liaison Integrates with Pipedrive
    The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. Many of our clients are devoted users of Pipedrive,” says Director of Marketing and Client Relations, Jen Worsham. “It When two great forces come together, the results can be powerful. That’s what has happened here.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] A Brief History of Online Advertising
    The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today. Marketers needed a way to more efficiently manage their display ad campaigns across multiple websites and report on how users were interacting with their ads. For example, if a marketer noticed their ad was underperforming on one website, they could remove the ad and devote those resources to another website where the ad was performing better.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2010, Marketing] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [2010, Marketing] The Power of Instagram in Email Marketing
    Since October 2010, Instagram has seen massive growth in its user base. Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. A feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money. Email Marketing
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [2010, Marketing] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    His 2010 music video for “ All I Do Is Win ” is basically one long Ciroc ad. The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ A “proliferation” of marketing platforms. “It makes it harder for us to keep on top of all the different marketing messages out there.” Media FTC Influencer marketing Snapchat
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketing] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketing] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend. For social-savvy brands, the decision to embrace the advent of Instagram was a no-brainer—and when the app first launched in 2010, they jumped to claim their branded handles before they could get scooped up.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2010, Marketing] Should Social Marketing Still Get Your Vote?
    I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software. I was helping marketers adapt when the fundamental shift in consumer habits occurred – i.e., when the percentage of Americans who turned to social to get their news (vs. traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). Marketing’s top concern should be creating sustainable growth.
  • TAYLORMADEIN KEW  |  THURSDAY, AUGUST 11, 2016
    [2010, Marketing] Am I anti-social or do I just need a break?
    Facebook, shortly followed by Twitter, may have launched a decade ago, but most sources I’ve seen tend to agree that it was only in 2010 that social media began to become mainstream, with broad business adoption coming even later. B2B marketing Marketing Networking Social media B2B marketers social engagement social mediaBack in August 2014, I took almost the entire month off for my summer holiday.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [2010, Marketing] Webinar: The Content Marketer’s Guide to Great SEO
    This was in November 2010, and a lot has changed since then. ” Earlier this month, our resident SEO sage, Adam Blake, recorded an incredible webinar on content marketing SEO. How to unite your content and marketing teams to maximize SEO success. The post Webinar: The Content Marketer’s Guide to Great SEO appeared first on The Content Strategist. I’ll never forget the day of the royal engagement.
  • MODERN MARKETING  |  THURSDAY, AUGUST 11, 2016
    [2010, Marketing] 5 Simple Marketing Automation Tips to Improve Conversion
    No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing. Marketing Automation
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [2010, Marketing] The Future of the Internet Isn’t the Web
    Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while.
  • CHIEFMARTECH  |  MONDAY, AUGUST 1, 2016
    [2010, Marketing] Martech and marketing technologists go mainstream — 3 key stats
    The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. Technology is recognized as a fundamental part of marketing. Marketing is now widely acknowledged as a technology-powered discipline. 2008) and Rise of the marketing technologist (2010).
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. percent) had invested in search engine marketing. B2B Marketing Takeaway.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [2010, Marketing] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    It’s a scene that’s played out so many times in my marketing career. I sat in the same conference room with the whole marketing team. I decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people. My personal quest was to go from content marketing Novice to content marketing Expert. The Prodigal Marketer Returns.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [2010, Marketing] Scribble Market – Munich shooting – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com. The post Scribble Market – Munich shooting – LIVE REPORT appeared first on Opentopic.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [2010, Marketing] 5 Content Marketing Trends Sweeping Europe
    And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent. Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [2010, Marketing] Scribble Market – Coup attempt in Turkey – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com. The post Scribble Market – Coup attempt in Turkey – LIVE REPORT appeared first on Opentopic.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [2010, Marketing] How to Create Your Marketing Dashboard in Five Easy Steps
    Opentopic blog >> marketingprofs.com Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, “while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010, Marketing] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. Marketing is strategic.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [2010, Marketing] Can Longform Close the Gap Between What People Share and What They Actually Read?
    You guys started Longform in 2010 and are now in the process of a redesign. Then hopefully a byproduct of that is that we still will grow, but if we wanted to grow, I think we would be more aggressively marketing ourselves and we would be doing all the things that high-growth sites do. Over the past six years, Longform has become a low-key oasis for readers and writers, a place to escape the daily grind for a quality read handpicked from around the web.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [2010, Marketing] What Marketers Can Learn about Digital Storytelling from Humans of New York
    Humans of New York (HONY), the photo-blog started by Brandon Stanton in 2010, has exploded into a cultural phenomenon with the intention of sharing the stories of everyday people. How is it that at the same time as marketers are looking for the next big thing to incorporate into their content strategies—virtual reality, 360-video, haptic technology—a simple image with a caption can be the most compelling story? Why HONY Works—and What Marketers Can Learn.
  • SALES ENGINE  |  TUESDAY, JUNE 28, 2016
    [2010, Marketing] Frenemies: The Dangerous Distrust Between Sales and Marketing
    Marketing, on the other hand, often has a different definition of a qualified lead. What is a marketing-qualified lead (MQL)? Like any sibling relationship, the Marketing-Sales dynamic can be competitive—and even nasty. Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [2010, Marketing] Can Focusing on Content Marketing Help the ASJA Survive?
    Forging a path into content marketing. Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust. She was responsible for launching the the first regional conference in 2013 in Chicago, called Content Connections, which focused entirely on content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.
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