• CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [2010, Marketing] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. ” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. ” So where does that leave digital marketers?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [2010, Marketing] The rise of “morality-via-branding” to add empathy and connect emotionally
    But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore? Can’t individual politicians simply do what’s right, and not just what their party demands?
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [2010, Marketing] Video Measurement Is Broken. Here’s How to Fix It
    ” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. When Moat was founded in 2010, viewability was just starting to become a big issue. It also helps marketers translate results from different platforms.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [2010, Marketing] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. To keep it short: tactics come and go, but having a foundation is what will get you through the ups and downs of being a successful content marketer. created and launched HubSpot’s Content Marketing Certification.
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 5, 2017
    [2010, Marketing] This is the week that was in B2B: from April Fools to controversial rebrands
    All the news that's not worth printing from the heady world of B2B marketing and beyond: Controversial rebrand of the week. Founder John McAfee sold the firm to Intel in 2010 telling the Beeb: “ I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet.” Probably not.Berlin startup scene is preparing for a Brexit bonanza.Introducing the B2B marketing lead tamagotchi (lirpa loof).Silicon
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [2010, Marketing] How Your Agency Can Add Value and Minimize Risk for Small Businesses
    When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This makes SMBs understandably cautious when choosing a marketing agency —and creates challenges for the agencies themselves. Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of underperformance.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2010, Marketing] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs. Lausten contacted a number of Swedish agencies pretending to be the marketing director of a firm looking to hire a new agency. Today, Biedrzycki is a Principal Tech Partner Marketing Manager at HubSpot.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [2010, Marketing] Explain the Complex Simply – Wise Words from Todd Hartley
    But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall. Back then, Hartley was leading digital marketing for seven of the largest nationally-syndicated talk shows in Hollywood, and his job was to report what was most successful every week. And before I knew it, in 2010 I opened up WireBuzz ! Smart marketers start out with the really smart strategy and they’re able to execute all the way through the process.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [2010, Marketing] How social media is changing what brands stand for
    When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. Traditionally marketers define “value” with a simple formula: benefit divided by the price. trillion since 2010 (source: US SIF Foundation).
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [2010, Marketing] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon. ” As artificial intelligence continues to grab headlines, I spoke to Schuck to get his take on evolving skill sets for marketers, where salespeople fit in an automated future, and why some marketers struggle with marketing technology. Do you think it’s going to be a big part of marketing’s future? Einstein. Sensai.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2010, Marketing] 6 Branding Mistakes Undermining Your Company's Image
    At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction: Image via: Designer Daily. Marketing AgencyIn 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [2010, Marketing] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2010, Marketing] The Stories Behind 5 Social Networks That Never Caught On
    Ping was launched as an iTunes feature in 2010 and was closed in 2012. When he launched Ping in 2010, Apple chief executive Steve Jobs referred to it as “Facebook and Twitter meets iTunes.” Lessons for Marketers from Failed Social Media. There are several lessons for modern marketers in the stories of these forgotten social networks. There’s value in this lesson for marketers, too. What was the first social network you ever joined?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [2010, Marketing] How to Make Super Bowl Marketing Magic Last All Year Long
    There are more ways than ever to measure the return on any marketing investment, from traditional ad buys to sponsored Instagram posts from influencers. The impact of a Super Bowl ad (or any other type of marketing) is measurable in real-time, provided you’ve selected KPIs in advance and laid the groundwork to capture the necessary data. Here’s how to get the most from your experiential marketing: Know your audience. Kerry hosts the weekly Marketing Smarts podcast.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [2010, Marketing] 7 Ways That Brands Can Leverage Instagram Stories
    Instagram launched in 2010. An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Recently, Instagram rolled out “Stories” — a feature that’s capturing the attention of many marketers. And how can marketers use it to accomplish their goals? Marketers are charged with understanding the pain points of their target audience.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [2010, Marketing] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly. “ Infer Behavior Scoring for Pardot Increases Sales and Marketing Impact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [2010, Marketing] What to do if the president tweets you
    Paul Kagame , the president of Rwanda, may have been the first national leader to tweet freely, as far back as 2010. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.” When he tweeted about Lockheed Martin, the company lost $4 billion in market value in a matter of hours. The Marketing Companion podcast is among the top business podcasts in the world. By Mark W. Schaefer.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [2010, Marketing] The fake news lesson for marketers: You will be a victim
    Fake news made headlines during the election, but the phenomenon is nothing new to marketers. In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Marketers should pay close attention to the evolving fake news phenomenon because they will be targets.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [2010, Marketing] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easier than ever for sales reps and marketers to infuse predictive intelligence into their decision-making in order to grow revenue more quickly. “ Infer Behavior Scoring for Pardot Dramatically Increases Sales and Marketing Impact .
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [2010, Marketing] When Facts Fall Short: Why Brands Need a Point of View
    Since 2013, the incident has served as an interesting learning experience for content marketers. The brand and the publication didn’t fit well together, so the ad just read like a marketing brochure. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Marketers have to balance a brand’s positioning with a publisher’s perspective and a consumer’s interest.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [2010, Marketing] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [2010, Marketing] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    He’s also an award-winning executive and the CEO and founder of Every Market Media. We had the chance to sit down with Rick and pick his brain about pressing marketing challenges, maintaining creative freedom, and how a little meditation every so often is a key ingredient when it comes to being the happiest, most productive version of yourself. This taught me about running Internet businesses as well as digital marketing. What was the genesis for founding Every Market Media?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [2010, Marketing] Why We May Be Thinking About Chatbots All Wrong
    A Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.) Last Sunday, I wanted to order a pizza.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [2010, Marketing] Make the Most Out of Social Coupons for Small Business Saturday
    ” If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine in their local communities on the Saturday after Thanksgiving. Email marketing in one way to take advantage of Small Business Saturday. Small Business Marketing Social Media small business saturday social coupons
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2010, Marketing] A Brief History of Search & SEO
    But there wasn’t yet a way to measure the authenticity of those links -- for the early part of the 2000s, Marketing Technology Blog says it was still possible to use these backlinking techniques to rank pages that weren't even related to search criteria. Bing premiered that June, with Microsoft aggressively marketing it as the search engine that would produce noticeably better results than Google. That’s thanks to the Google Instant technology, which rolled out in September 2010.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [2010, Marketing] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. How is a content marketer supposed to keep up with that kind of change? In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketing] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketing] The Smart Marketers Guide to Growth Hacking [Free Download]
    Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. But what exactly is growth hacking, and how is it different from regular marketing? In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth. Access your copy of The Smart Marketer's Guide to Growth Hacking today.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [2010, Marketing] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Since 2010, Instagram has garnered more than 500 million users , 4.2 2) Determine your target market and cater to them without compromising your brand identity. To do this, start by getting to know what’s important to your target market -- what they love about your brand, products, and services. billion daily likes, and more than 95 million photos and videos posted per day.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2010, Marketing] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. According to Forbes , 92% of marketers say social media is important for their business, and social media drives about a third of all referral traffic —or 5% to 15% of total traffic for the typical blog.
  • PUZZLE MARKETER  |  FRIDAY, OCTOBER 7, 2016
    [2010, Marketing] Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. So I’ve been knee-deep in marketing freelancing, in-house and with an agency.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [2010, Marketing] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2010, Marketing] A Brief History of Facebook Marketing
    Pretty good for a Facebook marketing video.) This is one of the many reasons content marketers need to understand how to navigate Facebook marketing. As this series rolls out, we’ll look at which brands are nailing Facebook marketing, how to measure success, and examine features that go underutilized on the social media platform. Targeted Facebook Ads continue to be a basic component of Facebook marketing. Marketing Social Media
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [2010, Marketing] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    This continued expansion underscores the accelerating market demand for artificial intelligence and for Infer’s solutions, as well as the consistent success Infer customers experience from infusing predictive insights into their own growth strategies across sales and marketing. The company is continuing to drive adoption up-market, cementing its position as the go-to predictive sales and marketing platform for the enterprise.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2016
    [2010, Marketing] 5 reasons your business needs a mobile app
    If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group. Marketing Strategy Mobile
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [2010, Marketing] Tips on how to use LinkedIn for Better Lead Generation
    Then came a couple of decades of marketing positions – mostly in the technology industry. By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [2010, Marketing] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    In March of 2010, the Affordable Care Act (ACA) was signed into law. The brand’s content marketing ambitions all centered on a goal, simply stated but difficult to execute: match complex ideas with straightforward explanations, and make everything as easy for customers as possible. “The whole idea of why we should do content marketing was born out of the Affordable Care Act,” explained Andrew Reinbold, content marketing director at Anthem.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 15, 2016
    [2010, Marketing] How Quickly Is the MarTech Industry Growing?
    Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] Why Bad Jingles Make Good Marketing
    Today, the jingle runs in 14 markets nationwide, playing on about 50 stations, with its daily reach somewhere in the neighborhood of 50 million listeners. Marketers prefer to license recognizable music from recording artists, a market that brought in $355 million last year. As she told Forbes in 2010: “A jingle is not successful if you listen to it once and like it. The post Why Bad Jingles Make Good Marketing appeared first on The Content Strategist.
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] Lead Liaison Integrates with Pipedrive
    The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. Many of our clients are devoted users of Pipedrive,” says Director of Marketing and Client Relations, Jen Worsham. “It When two great forces come together, the results can be powerful. That’s what has happened here.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [2010, Marketing] A Brief History of Online Advertising
    The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today. Marketers needed a way to more efficiently manage their display ad campaigns across multiple websites and report on how users were interacting with their ads. For example, if a marketer noticed their ad was underperforming on one website, they could remove the ad and devote those resources to another website where the ad was performing better.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2010, Marketing] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [2010, Marketing] The Power of Instagram in Email Marketing
    Since October 2010, Instagram has seen massive growth in its user base. Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. A feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money. Email Marketing
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [2010, Marketing] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    His 2010 music video for “ All I Do Is Win ” is basically one long Ciroc ad. The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ A “proliferation” of marketing platforms. “It makes it harder for us to keep on top of all the different marketing messages out there.” Media FTC Influencer marketing Snapchat
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketing] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketing] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend. For social-savvy brands, the decision to embrace the advent of Instagram was a no-brainer—and when the app first launched in 2010, they jumped to claim their branded handles before they could get scooped up.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2010, Marketing] Should Social Marketing Still Get Your Vote?
    I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software. I was helping marketers adapt when the fundamental shift in consumer habits occurred – i.e., when the percentage of Americans who turned to social to get their news (vs. traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). Marketing’s top concern should be creating sustainable growth.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [2010, Marketing] Webinar: The Content Marketer’s Guide to Great SEO
    This was in November 2010, and a lot has changed since then. ” Earlier this month, our resident SEO sage, Adam Blake, recorded an incredible webinar on content marketing SEO. How to unite your content and marketing teams to maximize SEO success. The post Webinar: The Content Marketer’s Guide to Great SEO appeared first on The Content Strategist. I’ll never forget the day of the royal engagement.
  • MODERN MARKETING  |  THURSDAY, AUGUST 11, 2016
    [2010, Marketing] 5 Simple Marketing Automation Tips to Improve Conversion
    No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing. Marketing Automation
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [2010, Marketing] The Future of the Internet Isn’t the Web
    Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [2010, Marketing] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 2 Use Influencer Marketing. #3 Use Influencer Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [2010, Marketing] Case study: Small business content marketing success
    When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. Small Business Content Marketing.
  • CHIEFMARTECH  |  MONDAY, AUGUST 1, 2016
    [2010, Marketing] Martech and marketing technologists go mainstream — 3 key stats
    The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. Technology is recognized as a fundamental part of marketing. Marketing is now widely acknowledged as a technology-powered discipline. 2008) and Rise of the marketing technologist (2010).
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketing] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. percent) had invested in search engine marketing. B2B Marketing Takeaway.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [2010, Marketing] Spice Up Your Emails With Animated GIFs
    Are you bored with your email marketing? Windows Phone 7 and Outlook 2007, 2010, and 2013 don’t support the animation. For more marketing tips, guides, and inspiration, sign up for the VerticalResponse bi-weekly newsletter. Email Marketing email design gifs tipsDoes it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [2010, Marketing] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    It’s a scene that’s played out so many times in my marketing career. I sat in the same conference room with the whole marketing team. I decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people. My personal quest was to go from content marketing Novice to content marketing Expert. The Prodigal Marketer Returns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [2010, Marketing] Should Facebook be regulated?
    I found a few blog posts in 2010 on Facebook and regulation. Let the debate begin here, on The Marketing Companion podcast. Complete Marketing Companion Episode Guide. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [2010, Marketing] Scribble Market – Munich shooting – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com. The post Scribble Market – Munich shooting – LIVE REPORT appeared first on Opentopic.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [2010, Marketing] 5 Content Marketing Trends Sweeping Europe
    And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent. Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [2010, Marketing] Scribble Market – Coup attempt in Turkey – LIVE REPORT
    Opentopic blog >> market.scribblelive.com TERMS AND CONDITIONS (Version 1.1 – Last updated: November 17, 2010) These terms and conditions apply to the live publishing content management web service (“ScribbleLive”) operated by Scribble Technologies Inc. (“The Company”) and described more particularly at www.scribblelive.com. The post Scribble Market – Coup attempt in Turkey – LIVE REPORT appeared first on Opentopic.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [2010, Marketing] How to Create Your Marketing Dashboard in Five Easy Steps
    Opentopic blog >> marketingprofs.com Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, “while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010, Marketing] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. Marketing is strategic.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [2010, Marketing] Can Longform Close the Gap Between What People Share and What They Actually Read?
    You guys started Longform in 2010 and are now in the process of a redesign. Then hopefully a byproduct of that is that we still will grow, but if we wanted to grow, I think we would be more aggressively marketing ourselves and we would be doing all the things that high-growth sites do. Over the past six years, Longform has become a low-key oasis for readers and writers, a place to escape the daily grind for a quality read handpicked from around the web.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [2010, Marketing] What Marketers Can Learn about Digital Storytelling from Humans of New York
    Humans of New York (HONY), the photo-blog started by Brandon Stanton in 2010, has exploded into a cultural phenomenon with the intention of sharing the stories of everyday people. How is it that at the same time as marketers are looking for the next big thing to incorporate into their content strategies—virtual reality, 360-video, haptic technology—a simple image with a caption can be the most compelling story? Why HONY Works—and What Marketers Can Learn.
  • SALES ENGINE  |  TUESDAY, JUNE 28, 2016
    [2010, Marketing] Frenemies: The Dangerous Distrust Between Sales and Marketing
    Marketing, on the other hand, often has a different definition of a qualified lead. What is a marketing-qualified lead (MQL)? Like any sibling relationship, the Marketing-Sales dynamic can be competitive—and even nasty. Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [2010, Marketing] Can Focusing on Content Marketing Help the ASJA Survive?
    Forging a path into content marketing. Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust. She was responsible for launching the the first regional conference in 2013 in Chicago, called Content Connections, which focused entirely on content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com D not just any case studies. E most recent case studies are.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com D not just any case studies. E most recent case studies are.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [2010, Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com D not just any case studies. E most recent case studies are.
  • SCRIBBLELIVE  |  THURSDAY, JUNE 23, 2016
    [2010, Marketing] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. Marketing and technology rapidly change as a result of innovation. We enhanced our visual identity and branding to reflect our position in the marketplace as trailblazers that provide innovative marketing solutions. What seemed cutting-edge in 2010 wasn’t holding its own in 2016.
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [2010, Marketing] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    It was a digital orgy, and the “Sarah Lawrence Class of 2010″ Facebook group was our Roman bathhouse. Besides the fact that green text bubbles are more annoying than the friendly blue iMessage bubbles, Wired takes a look at why it’s a missed opportunity in the market for Apple. Selected by Erin Nelson, marketing editor.
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [2010, Marketing] Why the airlines must improve their brand image
    billion in 2010. Content Marketing airline Airline Brand Image baggage fees Brand Trust Chuck Schumer Delta JetBlue southwest airlines United US Airways Wait Lines at AirportsThe negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [2010, Marketing] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. ” With Contently, athenahealth’s creative teams now have the tools to optimize their content and prove the ROI of content marketing. The site also provides rich ammunition for athenahealth’s marketing and sales departments, which can point to athenaInsight stories as evidence of the network’s superior data collection and insights.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [2010, Marketing] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [2010, Marketing] Kim Kardashian’s Emoji Business, and 4 More Stories You Should Read
    In a 2010 brawl caught on video, two drivers near Columbus Circle exchanged punches before one man pushed the other’s face into a planter.” The market is thriving, and celebrities of all kinds are getting involved as quickly as they can. Here’s what you missed while doing everything you could to avoid that gorilla story… The New Yorker: Let’s Get Drinks. Selected by Shane Snow, co-founder and CCO. Everything about this is so real.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010, Marketing] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Callbox is an award-winning sales and marketing solutions provider. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [2010, Marketing] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Callbox is an award-winning sales and marketing solutions provider. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [2010, Marketing] Edtech and Elearning 2016: Top 200 Influencers and Brands
    From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. EdWeek Market Brief, Education Week. Education Influencer Identification Tech b2b marketing edtech elearning influencer identification influencer marketing influencer program influencers
  • INFER  |  TUESDAY, MAY 24, 2016
    [2010, Marketing] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. This solution reveals key prospect attributes and analytics from Infer’s predictive models directly within a company’s CRM or marketing automation interface, giving businesses the most complete view of each contact or account.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [2010, Marketing] Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. As new technology has come and gone, the goal of marketing has remained largely unchanged. Content marketers just followed their lead. The Great Content Marketing Race.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [2010, Marketing] Pressure
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. As new technology has come and gone, the goal of marketing has remained largely unchanged. Content marketers just followed their lead. Pressure.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [2010, Marketing] Where Did Your Email Marketing Strategy Lose Its Way?
    But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. That’s a problem for marketers, who lean on the channel to maintain consumer relationships and still see the value in direct communication and engagement at the individual level. Marketing Marketing Transformation
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 13, 2016
    [2010, Marketing] 10 Things You Can Learn About Content Marketing from Backlinko
    This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, […]. The post 10 Things You Can Learn About Content Marketing from Backlinko appeared first on Marketing Insider Group. Content MarketingBacklinko is one of the world’s top websites for SEO tips, advice, and training. And the man behind it, Brian Dean, is among the very best in the business.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [2010, Marketing] Vidyard Wins 2016 Marketo Revvie Award
    Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry. We are honored to be recognized as an exceptional member of the Marketing Nation®.”. Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016.
  • INFER  |  THURSDAY, MAY 5, 2016
    [2010, Marketing] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial. Account-Based Marketing News & Announcements Press Releases Profile Management
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [2010, Marketing] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. The chapters are organized by the typical executive journey towards embracing outside-in marketing: Risk aversion : Any new paradigm demands a major shift in thinking. Going from inside-out to outside-in marketing is a huge paradigm shift.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [2010, Marketing] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. Food and beverage marketers on Pinterest are finding the platform to be a proven traffic driver to their websites via recipes. Marketing Social Media
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [2010, Marketing] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. Food and beverage marketers on Pinterest are finding the platform to be a proven traffic driver to their websites via recipes. Content Amplification Enterprise Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [2010, Marketing] 15 best Big Data companies and why they stand out
    IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [2010, Marketing] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    The event would serve as an inspiration for a business that’s now leading a wave of companies fundamentally changing feminine hygiene marketing. According to NPR, the number of times “period” was mentioned in one of five major media outlets has more than tripled since 2010. To market her service to a wider audience, Bloom partnered with larger feminine brands to deliver three- to five-minute YouTube videos.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [2010, Marketing] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. As a result, marketers can better optimize for programs that have the biggest impact on buying behaviors. .
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [2010, Marketing] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [2010, Marketing] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. a leading predictive sales and marketing platform that helps companies win more customers, today announced a Predictive Ad Targeting Platform that helps businesses target their highest-potential accounts and fuel deeper engagement. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [2010, Marketing] Customer Obsession Relies on Marketing – Part 3
    That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed. In this week’s blog, we’re going to talk about how the evolution of customer-obsessed marketing can really improve an organization’s ability to hop this fast-moving train. . Marketing-led companies are more likely to outperform others on key metrics. Customer obsession requires a reliance on marketing.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [2010, Marketing] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Marketing Automation: The Early Years. What is marketing automation? In other words, marketing automation kills two very elusive birds with one stone.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [2010, Marketing] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Background: What is Account-Based Marketing (ABM)? Anna Fisher , Director of Marketing at ZoomInfo. Director of Marketing at Leadspace.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [2010, Marketing] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    As Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing , wrote in Fast Company , “The most startling truth is we don’t even think our way to logical solutions. A study in 2010 of the most-emailed New York Times articles found that emotional articles were shared more often, and positive posts were shared more than negative ones. This post originally appeared on HubSpot's Agency Post.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [2010, Marketing] What Every B2B Marketer Needs to Know About Readability
    B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. If you look back through prior years’ surveys, producing engaging content comes in either first place or second place every single year, all the way back to 2010. Is the content you publish engaging enough?
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