Buzz Marketing for Technology

JULY 20, 2009

In addition, Electronic Arts announced that Tiger Woods PGA Tour 2010 would integrate Facebook Connect on Xbox when it is released this fall, marking the first Facebook Connect integration on a gaming console ever! Websites will also present themselves very differently if you use your social profile on them though Facebook Connect.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Martech

NOVEMBER 7, 2022

LinkedIn $25.97 Google understood that and offered $10 billion for the company in 2010. The only comparable tech deal is Time Warner spending $100 billion to merge with AOL more than two decades ago. TikTok $46.86 Facebook $30.75 Twitter $9.39. Twitter would have been great as an app or a feature for a larger platform.

Cost 105

Cost Advertising Channels Advertising Agencies Paid Search Agency 105

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. Organic traffic is down, ad costs are up, email is failing.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. Organic traffic is down, ad costs are up, email is failing.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Research 40

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Link: Marketing Spend Shifting to Below-the-line. Link: Marketing Spend Shifting to Below-the-line.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 government spending plus interest will outpace revenue in 2025.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Buffer

FEBRUARY 15, 2023

Well, since launching back in 2010, we’ve been focused on helping people grow their following and create click-worthy content. We want all Buffer users to see significant growth in their audience and genuine boosts in engagement, all without spending money on ads, or hoovering up lots of time. So, why AI, and why now?

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Webbiquity

FEBRUARY 2, 2011

59% of marketers increased spending on content last year, while just 7% cut that area. Share this on LinkedIn. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Seismic

FEBRUARY 10, 2021

By late 2010, most of our financial advisors were active on Facebook (probably posting what they ate for breakfast or where they were having drinks at that very moment), so the idea of using social media wasn’t unfamiliar to our financial advisors. Of those with active LinkedIn accounts, most profiles resembled resumes.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. Here is the full video of our discussions and below are some highlights. Sales is Getting Scientific. Twitter: @velocity_sales.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Chris Walso addressed this question perfectly by saying that automation before process does not work.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Americans spend a ton of time on social networks and the growth is a bit startling.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. No news there.

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Customer

SEPTEMBER 22, 2021

In this edition of TheCustomer Quick-Take: Next-level personalization, martech disfunction, improving customer satisfaction, and where to spend your spend. First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! So on average, we will spend just half our lives working.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Top of Funnel 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. (See Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. (See Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The Effective Marketer

JANUARY 13, 2011

The report has more interesting stuff and I suggest you spend a few minutes reading it. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! In their research they also classify companies according to their results in email marketing usage.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

Many college kids do not use Twitter or LinkedIn. Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. Michael Brenner Oct 2 2010 Thanks Steve and it was great meeting you too.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Biznology

JULY 7, 2015

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Crosspost your tweets with hashtag#in to LinkedIn. Post Foursquare check-ins on Linkedin.

Linkedin 80

Linkedin Twitter Blogger Youtube 80

ViewPoint

MARCH 13, 2014

Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. In a recent study, it was determined that of 9,000 leads, only 1.28 percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Two timely articles I saw yesterday helped me to crystallize these thoughts.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We all have a brand and need to channel our inner Brian Solis. To share the love. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100