article thumbnail

The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. It’s time to stop guessing.

article thumbnail

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. Dear Forrester, It’s not 2010. Because it shouldn’t.

article thumbnail

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

article thumbnail

Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

article thumbnail

Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll

ClickZ

LinkedIn’s CMO posted that she will be stepping down at the end of the year. The Consumer Goods Cloud is designed to boost the ability of retailers to get “the right products to the right stores at the right time.” LinkedIn CMO to step down at end of year. She has been at the company since 2010. What it is.

article thumbnail

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Getting digital products to market is a tough business. Year founded: 2010. My goal is to help apply what we know to make that experience easier and less grueling, so these amazing people can focus more on their mission and less on the risks of product creation. The Service.