ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?
ViewPoint
AUGUST 28, 2012
This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. In the last blog we talked about lead rates. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).
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LeadSloth
FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Conference also covers Lead Management. Some featured events: Silverpop B2B Marketing University.
ANNUITAS
MAY 8, 2012
According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. However, lead generation is irrelevant in today’s b2b marketing climate.
markempa
JUNE 7, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Now look like heroes.
Adobe Experience Cloud Blog
JULY 29, 2011
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.
Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.
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