Eloqua Experience 2010

LeadSloth

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation.

Trending Sources

The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 3 items that should be in your 2010 email budget by BtoB Magazine.

A Simple B2B Marketing Framework

Everything Technology Marketing

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 4) Customer Marketing – Many marketing teams focus their attention and resources on new lead generation, often neglecting the ongoing nurturing of existing customers.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping. Attract new sales leads through relevant content. Increased lead-to-opportunity conversion by 50 %.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010.

Stats 77

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Lead with compelling benefits, not just facts. Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. And that leads to questions, like: What are the best ways to attract more (relevant) followers?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase. But is also can be used to generate leads for your business.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

The New Marketing Accountability

B2B Marketing Insider

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts.

Seven Ways to Use Social Media for Business

Webbiquity

Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 11 2010 Thanks Andrew!

Lead Nurturing & the 80/20 Rule

The Point

The lead nurturing program they implemented included 40+ (yes, forty) separate and distinct tracks of emails, tailored to different audience segments, product interests, and stages in the lead lifecycle.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

Stats 18

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Marketing, Death and Taxes

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging The importance of blogs in your B2B marketing mix can't be overlooked.

How To Focus On Your Marketing Plan

B2B Marketing Insider

Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Plan 79

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Excited to be on the panel after your presentation at LEAD San Diego! The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Link 62

Is lead generation killing marketing?

Chris Koch

This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”. How could emphasizing leads not improve the relationship? But his point was that marketers will never be as good at handling leads as salespeople are.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

Paper 58

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Related Posts: Need to Drive Leads?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Don't Fix Your Marketing Process

Customer Experience Matrix

So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact. Tags: marketing process marketing automation marketing systems lead management demand generation Summary: In a constantly changing world, flexibility is more important than optimization.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Quick review: stage-based measurement tracks the ability of marketing programs to move leads through stages in the purchase process. Where leads in different cohorts (based on original source, acquisition date, marketing treatments, etc.) valueless) leads drop out.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Best Social PR Guides and Tips of 2010 (So Far).

PR 47

Inbound Marketing vs. Outbound Marketing

Hubspot

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Free Download: 2010 Online Marketing Blueprint.

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It’s not enough to begin tracking when the lead is generated.

ROI 57

17 Examples of Great Presentation Design

Hubspot

Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

2) Generating a high volume of leads (35% to 44%) - Certainly a big challenge in an environment of shrinking marketing budgets and declining productivity of traditional marketing tactics. According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

Lead Generation 2.0 Critical Success Factor #9

B2B Lead Generation Blog

I recently wrote about the 8 critical success factors for lead generation 2.0. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources. This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. Related Resources Methodology 2010 Online Marketing ROI Tour