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The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

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Trending Sources

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Focus within social media.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. Fit scores alone are much more limited.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Social media.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. of respondents using this metric in 2010 to 65.7%

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Liz also writes the Lead With Intuition blog.

How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.

Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. Social Media ROI.

2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Modern B2B Marketing

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. Social media jumped way up on the marketing radar, with 18% of companies citing it as a key objective as opposed to last year when it was lumped in with “other.&#

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Modern B2B Marketing

in January 2010 alone, to slightly more than 203 million users. The same Nielsen study mentioned above found that the average time people spend using Facebook per month grew nearly 10% monthly over a year, topping seven hours at the beginning of 2010 and apparently not having slowed since.

Lead Generation to Demand Generation

Ambal's Amusings

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Measuring Campaign Results through Predictive Scoring.

How to measure ROI on creating and marketing content?

Ambal's Amusings

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Content Marketing - Less is the New More?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Right On also has a connector with location-based social network Foursquare. lead scoring: users can define separate scores for customer fit and activities. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com.

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn). Marketo's Modern B2B Marketing.

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

50 newsletter signups (potential leads). It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Brian Carroll's blog B2B Lead Generation Blog.

Seeking a World-Class CMO for Marketo

Modern B2B Marketing

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Lead Management.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

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Why You Need To Evolve Past Cold Calling: A CTA For Sales Professionals

Modern B2B Marketing

Search, social networks and B2B blogs are all providing sales information to prospects 24 hours a day. Based on that information, you can find out their company and the right person for the targeted account – this leads into a call to the right person and a possible qualified lead.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. 1 marketing initiative for 2010. Traditional phone polls by customer service representatives have evolved to include additional marketing channels, including email and social media. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Recycling leads.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

But if Salesforce.com likes what it sees, who knows where that will lead? Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

CEO Perspective: Marketing as a Revenue Driver

Modern B2B Marketing

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. Here at Marketo, we believe all of this is changing.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Modern B2B Marketing

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. So how do marketers find the right leads?

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

Why should I care about Social Networks? . While we are in the infancy of adoption, growth is rapid and will continue to increase, some statistics to take note of include: By 2010, GenY will outnumber Baby Boomers. 96% of GenY has joined a social network.

The buzz around account-based marketing at MarTech

chiefmartech

The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business. Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today.

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Marketing Automation: Why It’s Leading the Nurture Marketing Revolution

Fathom

As for building relationships, capabilities such as behavioral tracking, segmentation, targeting, and lead scoring all allow marketers to send the right messages at the right time, putting the tool at the forefront of personalized marketing.

Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

The next presentation was Maximizing Email with Social Media from Greg Cangialosi of BlueSky Factory. People are using both email and social networks- and for good reason. A big worry is that social media will hurt email, but the opposite is happening- they are enhancing each other.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date.