Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
The scenario is similar for any quota-driven B2B sales team. Marketing, on the other hand, often has a different definition of a qualified lead. Unfortunately—and this is where it gets tricky—interest does not necessarily equate to sales readiness. What is a marketing-qualified lead (MQL)? So what can you do about it?
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