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Best Email Marketing Tips, Tactics and Metrics of 2010


Email Marketing Tips and Tactics. 3 items that should be in your 2010 email budget by BtoB Magazine. Gail Goodman notes that social media is timely and interactive, but also fleeting, while email is more intimate and archivable.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# by Marketing Interactions.

5 Steps To Integrate Interactive Content Into Your Marketing Strategy


Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” Define Your Strategy. Identify Your Tactics.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010. March 12, 2010.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Shallow relationships don’t have to remain that way and existing relationships don’t have to go all shallow just because you start interacting in social media. Interactions substitute for relationships. They think that by throwing that extra interaction in there that it is somehow going to deepen our relationship. It’s nothing new; authors automated their interactions with readers centuries ago with the printing press.

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

5 Billion apps were downloaded from iTunes in 2010. Re-think thought leadership and create mobile versions for all content and mobile-specific content programs to drive positive and unique interactions. Do you have a mobile strategy?

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Few people want to admit that they’re afraid, so they fall back on convenient stalling tactics, of which ROI is a primary one.

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Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. Chris Frank , Director of Marketing, TreeHouse Interactive. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ).

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

A better segmentation strategy is to start with why companies purchase a solution. This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook Marketing Tips and Tactics. In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

The effectiveness of these traditional tactics is declining steadily, and if you are in the marketing profession you'd better pay attention because we are looking at nothing less than a fundamental shift in the way companies engage with prospects. Your B2B markets are changing rapidly.

Where Did Your Email Marketing Strategy Lose Its Way?

Content Standard

But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010.

The 9 Worst Ways to Use Twitter for Business


Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Don’t Interact With Other Twitter Users. Twitter is a fantastic network for businesses.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful. Copyright © 2010 Tiecas, Inc.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. February 26, 2010.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. busgets in 2010.

Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump

Modern B2B Marketing

Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly.

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The 7 Burning B2B Social Media Questions

B2B Marketing Insider

Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Which is more important: channel or content strategy? Michael Brenner Jun 9 2010 Thanks Paige.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Ardath Albee of Marketing Interactions, Inc. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Copyright © 2010 Tiecas, Inc.

Best Email Marketing Strategies and Tactics of 2009


What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes.

Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. According to a recent study done by the CMO Council and Accenture Interactive , marketing and IT executives do not get along either and don’t believe they are highly effective partners. The discontent begins to rise in how the two sides view each other’s priorities, tactics and roles.


Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it).

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. campaign design: users can define campaigns with multiple “tactics”. campaign actions : each tactic can execute one action.

Confessions Of A B2B Marketer

B2B Marketing Insider

But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. What we need is an alignment between Marketing and Strategy.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. Any particular strategy or tactic gaining on something that you did in 2010?

Integrate Social Media Into Your Marketing Mix

B2B Marketing Insider

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Interaction.

Best Interactive PR Articles and Blog Posts of 2009


Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

Best of 2009: Social Media Marketing, Part 1


Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Is Your Online Marketing Strategy All Tweet and No Meat?

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4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.