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The Unfinished Business of Sales-Marketing Alignment

B2B Marketing Directions

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yesterday, I performed a Google search using the term "sales and marketing alignment."

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 greenleads : "Sales 2.0 conference. is not the answer. Analyze That."

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5 Outbound Calling Best Practices

Smashmouth Marketing

I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. when he does successfully set an appointment. Use them to work smarter.

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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?